DURHAM, N.C.--(BUSINESS WIRE)--trumacro Nutrition today announced the launch of its “Inspiring The Key to Change” campaign during Obesity Week 2019, the annual joint meeting of The Obesity Society and the American Society of Metabolic and Bariatric Surgery. The campaign’s mission is to facilitate accurate and evidence-based conversation on the science of nutritional ketosis for the dietary support of patients with certain medical conditions and disorders, to help patients and caregivers achieve a clear understanding of nutritional ketosis, and to elevate the role of dietary management in overall societal health.
“The ‘Inspiring The Key to Change’ campaign enables health care providers, patients, advocacy groups, and professional bodies to engage with each other, inform each other, as well as unlock and embrace the health potential offered by nutritional ketosis through ketogenic science,” said Lee Knight, president of trumacro Nutrition. “Patients, caregivers, and health care professionals need to be grounded in correct science, benefits, and drawbacks of nutritional ketosis to aid them in making informed choices about whether nutritional ketosis is right for them in the dietary management of their medical conditions. At trumacro, our sense of duty and responsibility to patients and the healthcare providers who treat them drives us to help accurately inform and provide the forum for mutual education and dialogue through ‘Inspiring The Key to Change.’”
‘Inspiring The Key to Change’ relies on evidence-based research, both past and evolving, to drive informed conversation among all stakeholders. An overarching goal is to ensure educational materials, evolving research, continuous category updates, discussion forums, and expert insights, are all available to bring the most current information and insights to all stakeholders and facilitate open dialogue that advances the field.
“We are excited to be working alongside trumacro on the ‘Inspiring The Key to Change’ campaign to provide information about diet therapies for people with epilepsy, other neurological disorders, and select cancers,” said Jim Abrahams, Executive Director of the Charlie Foundation.
As part of the effort to increase awareness of ketogenic nutrition, trumacro has collaborated with the Charlie Foundation – a non-profit organization founded in 1994 to provide vital resources for health professionals and the public for disorders that can benefit from ketogenic therapies, including epilepsy, other neurological disorders, endocrine and autoimmune disorders, and certain cancers. trumacro has also partnered with VitalSigns Wellness, the wellness division of Trinity Medical Associates. VitalSigns exists to provide a solution to the epidemic of lifestyle-induced chronic diseases, including diabetes and pre-diabetes. In conjunction with their physician partners at Trinity Medical Associates, VitalSigns seeks to continually improve their capacity to prevent and reverse disease in a way that is accessible to everyone and will change the practice of medicine.
“It is the right time to partner with trumacro Nutrition to launch the ‘Inspiring The Key to Change’ campaign to continue the momentum on dietary management in family medicine,” said Randy T. Pardue, M.D., founding partner of Trinity Medical Associates and VitalSigns Wellness. “At Trinity Medical Associates, we have found that most patients with diabetes or pre-diabetes can safely reverse their disease through nutritional ketosis. Nevertheless, it is important to understand all sides from benefits to negative opinions of the conversation surrounding nutritional ketosis before making a decision to change your lifestyle, and to have a conversation with your doctor to jointly determine if it’s the right choice for you.”
About trumacro™ Nutrition
trumacro™ is the science-based leader in education and innovation for easy-to-access ketogenic products that boost overall nutrition and wellness for patients. trumacro is committed to improving lives through the therapeutic use of ketogenic (low-carb, high-fat) foods. trumacro applies a scientific approach to designing its products, which include ketogenic meals, a beta-hydroxybutyrate (BHB) product designed to aid the body in entering ketosis, and a BHB + medium-chain triglyceride (MCT) product designed to help increase and sustain elevated ketone levels. This rigorous formulation science is then extended into clinical research, designed to support the nutritional and dietary requirements of patients with a variety of medical disorders. trumacro began delivering ketogenic meals to institutions in August 2019. For more information, please visit www.trumacro.com
About The Charlie Foundation
The Charlie Foundation for Ketogenic Therapies was founded in 1994 to provide information about diet therapies for people with epilepsy, other neurological disorders and select cancers. Charlie Abrahams continues to be the inspiration for the foundation, working as a pre-school teacher, and proving that epilepsy can be cured through ketogenic therapy. For more information, please visit https://charliefoundation.org
About Trinity Medical Associates and VitalSigns Wellness
At Trinity Medical Associates, our goal is to provide excellent and compassionate medical care for the entire family. We know that arriving at a diagnosis takes more than just analyzing the chart – it takes really listening to our patients. At VitalSigns Wellness, we are disease reversal specialists utilizing the most current evidence-based science of behavior change. Trinity Medical Associates can manage most healthcare needs for you and your family. Our facility is equipped with the most advanced equipment, a walk-in clinic for your urgent needs, a dispensary where we can fill most of your medication needs, a gastrointestinal suite for screening and diagnostic colonoscopies and EGDs, a treadmill for stress tests, and facilities for minor surgical procedures. For more information, please visit http://www.trinitymedical.net and https://www.vitalsignswellness.com