Nucleus Research Highlights a Rise of Cross-Platform Integrations & CEO Departures in Top 10 Technology Predictions for 2020

Analysts discuss the market’s hottest technology trends from blockchain to artificial intelligence

BOSTON--()--Today, Nucleus Research unveiled its top 10 technology predictions for 2020, sharing the firm’s take on the rising and falling trends that are currently shaping the market. This year, Nucleus delves into the prospects for blockchain and artificial intelligence -- two of the market’s hottest buzzwords -- and unravels the increasing popularity of pay cards and wage accessibility among employers. Nucleus also highlights cross-platform integrations, impending CEO departures, the effectiveness of multi-cloud strategies and the importance of end-user security as other ongoing trends to watch in 2020.

This year’s predictions reflect the latest trends that we expect will impact our clients in the coming year,” said Ian Campbell, CEO of Nucleus Research. “Based on our analysis of market forces and end user experiences, our Top 10 predictions have an accuracy record of over 94 percent and help our clients make better decisions each year.”

Nucleus Research’s top 10 predictions for 2020 look at opportunities and pitfalls based on the numbers that drive business. Publishing more ROI case studies than any other research firm in the industry, Nucleus works closely with thousands of end-user customers to provide an accurate picture of tomorrow’s trends through a numbers-driven approach.

The annual technology predictions analyze and apply historical data to each prediction with a 94% track record for accuracy over the past 15 years.

Nucleus’ predictions for 2020 include:

  • Uncle Sam’s Helping Hand: As individual states begin to expand personal privacy rights, operating across state lines will become increasingly complex and raise barriers to business. The federal government needs to step in now and create an American GDPR to head off the virtual impossibility of remaining compliant with 50 different state policies.
  • Blockchain Still Far from the Mark: Outside of a few real-world use cases, blockchain is not delivering the value it has been hyped up to usher in and it is at least five years away from being widely adopted.
  • Artificial Intelligence - Still More A Than I: Researchers have made progress in improving the accuracy and explainability of machine learning models, but there is still a long way to go. Computers are great at separating a problem into its component parts and recognizing patterns, but that is still far removed from being truly intelligent.
  • Vendors Finally Stick to their Strengths: Vendors with a vertical approach will be more successful than their horizontal counterparts, due to their close alignment with specific customer needs and reduced cost of ownership, leading to a shorter time to value.
  • Employers Pony Up for Wage Accessibility: With retail margins and unemployment levels shrinking to microscopic levels, organizations with hourly workforces are looking for ways to attract and retain a dwindling labor supply, such as providing employees access to their wages as they earn them with pay cards.
  • All You Need is Integration: With the inherent flexibility offered by the cloud, users will increasingly search for connections to the best solutions, not the most convenient solutions. More vendors will soon begin touting “frictionless” integrations across platforms, rather than “seamless” integrations within their own stack.
  • Breaking Up is Hard to Do…or Not: As the pace of technology mergers and acquisitions continues to increase, more CEOs are likely to transition. Renewed interest from executive boards and shareholders is prompting desperate moves from CEOs to reignite company growth, which will have scattered success.
  • Too Many Clouds Spoil the View: Multi-cloud strategies will gain traction in 2020, but not necessarily to the user’s benefit. The redundancy of multiple clouds delivers both security and performance improvements to enterprise applications and the market will eventually expand to include all customers.
  • Performance Management Takes Flight: CPM customers have begun to recognize the value of actually tracking financial performance against planned budgets. The market opportunity for both established vendors and new players will attract further external investment in the space, giving customers a greater number of solution choices at competitive prices.
  • Gimme Shelter: The greatest security threat to any enterprise is the end user. Making end users aware of the consequences of their actions, including examples of worst-case scenarios, must be an integral part of security education exercises in 2020.

For the full 2020 Technology Predictions report, visit:

About Nucleus Research

Nucleus Research is a global provider of investigative, case-based technology research and advisory services. We deliver the numbers that drive business decisions. For more information, visit or follow us on Twitter @NucleusResearch.


Adam Ouellet
(781) 966-4100


Adam Ouellet
(781) 966-4100