LIVONIA, Mich.--(BUSINESS WIRE)--Valassis, the leader in marketing technology and consumer engagement, today announced it has further bolstered its executive leadership team with the promotion of Susan Rothwell to chief revenue officer. Data-driven and collaborative, Rothwell has successfully partnered with clients to formulate winning strategies that have effectively transformed the way brands connect with consumers in an ever-changing marketplace. She will be responsible for all media-based revenue-driving activities, reporting directly to Valassis’ President and CEO Cali Tran.
With 25 years of sales and marketing experience, Rothwell is committed to driving client ROI and building high-performing teams that lead with insights, data and vertical expertise to execute omnichannel media solutions. A successful sales leader at Valassis for over 13 years, she recently authored and executed a client-first strategy that simplifies the company’s go-to-market approach. Rothwell also has been instrumental in the company’s continued success in digital media and marketing, as well as introducing new, innovative media products.
“Susan is a strategist with a proven track record of generating growth and creating data-driven solutions that positively impact client results,” Tran said. “An exemplary leader with immense industry knowledge, she has achieved success in accelerating market demand, enabling brands to effectively connect with consumers.”
Rothwell is also a strong advocate for the advancement of women in leadership, serving as the executive sponsor of the Women’s Network at Valassis. Based on this work, she was recently named a finalist for the 16th annual Stevie Awards in the “Women Helping Women – Business” category.
“Valassis is unmatched in consumer data and engagement – uniquely positioning us to capitalize on the burgeoning marketing technology industry,” Rothwell said. “I’m honored to lead in this new role and drive long-term, sustainable growth for our clients, as well as Valassis.”
About Valassis
Valassis is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me? ® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.
