MISSION, British Columbia--(BUSINESS WIRE)--JBS Equipment (“JBS”), formerly J. Bond & Sons, Ltd., an innovative and future-focused provider of some of the most technologically-advanced farming and agriculture machinery in the world, is announcing that it has completed a company-wide brand update with the support of Goat Creative Inc. (“Goat”), a Vancouver design agency.
“As JBS has grown, our vision for the company has become clearer, and it was important to us that this new clarity is reflected in what we communicate to the world. Our team puts a significant amount of attention on the build quality and design of our machines, but we've never placed that same kind of attention on our own brand or marketing. The time has come for us to show the world who we are.” said Justin Bond, President of JBS.
The rebranding process was far-reaching and involved the entire JBS team, with the goal of first identifying and then communicating the most important values of the company.
“We’ve always believed in building innovative agricultural equipment for an evolving world, but one thing that has remained consistent is our values,” added Bond. “This investment will not only help us to communicate those core values but will also help us better support our dealers across the world by giving them the tools they need to better showcase what we can deliver.”
Terence Sawtell, Founder & Strategy Director of Goat said: “It was important to us to understand what truly makes JBS unique and sought out by their customers, and our research showed that they are really loved by their customers. It is an absolute pleasure for us to work with clients like JBS that produce the best products in their industry. We are very proud of their new visual identity, defined place in the market, and core company values.”
Learn more about JBS, what it stands for and where it's going: JBSequipment.com/future
About JBS Equipment
JBS Equipment (“JBS”), (formerly J. Bond & Sons, Ltd.), is a future-focused manufacturer of some of the most technologically-advanced farming and agriculture machinery on the market. JBS was founded in 2005 by its current president, Justin Bond, and has quickly risen to industry acclaim, with a global customer base spanning five continents. The company manufactures customized high-end manure spreaders, forage trailers, bedding throwers, and other related agricultural products. All JBS equipment is designed and manufactured in Mission, British Columbia, in a state-of-the-art fabrication and assembly plant. Learn more: JBSequipment.com
About Goat Creative
Since 2013, Goat has supported more than 40 companies with branding, web development and digital marketing. Goat helps businesses connect with their customers, clients, and partners by generating results-based marketing strategies and presenting a visually cohesive brand. Some recent clients include Simon Fraser University, the City of Vancouver, and the University of Toronto. Learn more: wearegoat.co