MIAMI--(BUSINESS WIRE)--Global anti-aging innovator MONAT Global Corp (MONAT) announces unprecedented success in its expansion from haircare into skincare. The rollout of MONAT Skincare, its eight-piece, clinically proven luxury collection, sold a record-breaking $4 million in its first 36 hours and 50 percent of its aggressive 2019 forecast in just three weeks, selling out of select products in its first production run and amassing a 13,000 person waitlist for their highly-anticipated November restock.
The top in-demand product is Eye Smooth, an indulgent cushion cream that boosts elasticity, followed by Rewind Age Control Nectar, a hyaluronic serum with natural fruit acids. Both products tout the use of REJUVENIQE®, MONAT’s signature blend of 14+ botanical oils and extracts proven to infuse skin with immediate hydration and luminosity.
“The response is further validation that disruption in this category was needed – and we are here to deliver,” said Ray Urdaneta, MONAT Co-Founder and CEO. “We knew from market research there were thousands seeking more elevated, easy and results-oriented skincare options. We invested in years of research, unique plant-based ingredients and independent clinical studies to ensure our launch would be second to none.”
MONAT is rolling out its Skincare line through The Healthy Skin Revolution Tour, a mobile effort with two revolutionary spa trucks making stops across 14 cities across the United States and Canada. Each stop of the tour has attracted between 200 and 800 attendees, selling out its respective venues. With celebrations and aesthetician-led product demonstrations, the mobile tour has built a following of its own on Instagram (@monattruck) and sparked anticipation with each stop, with lines of MONAT Market Partners in white Cadillacs welcoming the truck to each city.
“The energy is truly unmatched,” said Stuart MacMillan, MONAT President. “We’ve doubled production at our in-house manufacturing facility in response to demand, and we’ve seen surge of new customers as our loyal following has quickly spread the word of the line’s results.”
Shoppers can join the MONAT Skincare waitlist here. Those who do will be notified of the restock before products are released to the public and will receive a complimentary MONAT Facial Massager with their purchase.
About MONAT Global
MONAT Global Corp is a wholly owned subsidiary of Alcora Corporation, whose holdings include L’EUDINE Global, an established Direct Selling company specializing in premium beauty and wellness products throughout the U.S. and Latin America, and B&R Products, Inc., their research, development and manufacturing Laboratory subsidiary. All three companies are headquartered in and around Miami, Florida. MONAT was founded in 2014 to enter the multi-billion-dollar haircare market and provides groundbreaking opportunities through a novel Social Marketing approach to Direct Sales. The company offers a unique and exciting business model and one of the most generous compensation plans in the U.S., Canadian, U.K., Irish and Polish markets.
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