MADISON, Wis.--(BUSINESS WIRE)--NavGate Technologies announced today, for the first time, it is giving select care facilities and providers the opportunity to enhance information about their organizations’ services on its award-winning, online care planning resource, CareOptions. The newly announced Enhanced listing service is intended to put care providers in control of their own listing content for a nominal fee and offer them a higher ranking when consumers search for services in their area.
According to Bob Pearson, NavGate Technologies’ founder and CEO, “Our new Enhanced listing service will give consumers seeking care a meaningful understanding and feel for select care facilities, products or services – much more helpful to care seekers than the CMS compliance surveys and other government or private sources we currently use.”
“Enhanced listings are a smart and cost-effective strategy for care providers looking to stand out from the crowd to generate more private pay clients – without incurring expensive referral fees or advertising costs,” added Pearson.
CareOptions – attracting more families from the private pay space
The only resource of its kind, CareOptions is a family healthcare advisory program helping millions of families nationwide find the services they need, make informed decisions and plan for care now and in the future. It is the largest and most complete private access care provider knowledgebase in the country, containing more than two million nationwide records and offering a multitude of tools, resources and support in one easy-to-navigate site.
Considering that nearly 70 percent of Americans will eventually need some form of caregiving, combined with caregivers living an average of 280 miles from the people they care for (according to the Home Care Association of America), an Enhanced listing ensures providers that they can reach all potential care seekers no matter where they – or the person they may care for – lives. CareOptions is the only system available today that specializes in long-distance caregiving and resource seeking.
Consumers are offered access to CareOptions through trusted sponsor organizations such as employers, health, disability and long-term care insurance companies and distributors, and care and financial planners. Once on the site, users can research availability, quality of care and the cost of many healthcare providers and facilities. They can also access early detection and care needs assessments, create advance directives, evaluate costs and much more.
According to a CareOptions sponsor, “CareOptions subscribers are people who plan for the future and act to achieve their goals, and are the private pay demographic you want to attract.”
Enhanced listings to better serve CareOptions users, providers and caregiving causes
CareOptions Enhanced listings are prominently placed and comprehensively describe a provider’s facility and services and allow for photos, videos and links to websites and social media. Those providers who choose to Enhance their listing are also offered free access to CareOptions resources and tools and a way to give back to causes that matter. NavGate will donate three percent of its annual Enhanced listing revenue to organizations devoted to caregiving causes for people in need of care or help.
Care providers will have the ability to create their own custom Enhanced listings describing their care community, services and/or products to attract care seeking consumers locally and across the country. When a provider enhances, CareOptions will also priority rank their listing above non-enhanced ones in any search by a care seeker. Enhanced listings can even be used to promote special offers and can be updated at any time at no additional cost, offering them a flexible and dynamic tool to boost revenue.
Care providers can get more information and top ranking of their listing by registering now
CareOptions’ Enhanced Listings will be launched in January 2020, but interested providers can reserve their priority ranking for an Enhanced listing now to hold their place with no obligation. A brochure about the new Enhanced listing offering can be found at: Boost Your Exposure
For more information and to reserve your priority ranking, complete this Information Request Form.
About NavGate Technologies and CareOptions
Headquartered in Madison, Wisconsin, NavGate Technologies (https://www.navgate.com), a division of CareQuest, Inc., has provided care planning data, services and educational programs since 1985. NavGate is the national leader in providing unique, smart technologies for wellness, healthcare, and care planning initiatives. Its exclusive CareOptions Family Advisory Healthcare Program maintains the largest private access knowledgebase of care facilities, care providers and related services in the country. Through its CareOptions distribution system, NavGate serves sponsor organizations that provide care resources to their insureds, employees, members, customers and private pay clients. Since its launch, CareOptions has earned top awards and reviews in the industry and CareQuest/NavGate Technologies maintains an A+ Rating with the Better Business Bureau.