LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest marketing mix strategy engagement for a retail firm. This success story analyzes the factors that enabled the client to improve sales margin by 10%.
In a highly competitive retail market space there are many factors that affect sales revenue. A marketing mix strategy helps to examine the major factors which are responsible for explaining the sales variation in a given period by categorizing them into- base factors, macroeconomic factors, and promotions.
Request a free brochure of our analytics solutions to learn more about how it can help you gain accurate insights into the ROI of your marketing efforts.
The Business Challenge
The client, a leading retail industry firm based out of the United States, wanted to plan and adjust their marketing budgets, as well as other tasks such as pricing and distribution strategies. Also, the client to measure the impact of their marketing investments on sales and optimize marketing spend. The client faced challenges that spanned three core areas including:
- Inability to evaluate the impact of their marketing strategies
- Lack of analytical capabilities to gain accurate insights into the ROI of their marketing efforts
- Inability to measure the effectiveness of their overall marketing campaigns.
“Marketing mix modeling acts as a decision-making tool that retail industry players can leverage to figure out an optimal spend allocation strategy,” says an analytics expert from Quantzig.
Talk to our analytics experts and learn how we can help you create a roadmap for your future strategy by defining how to plan and adjust your marketing budgets.
The Solution Offered & Value Delivered
The retail industry firm collaborated with Quantzig to leverage its expertise in offering marketing mix modeling solutions to evaluate the impact of their marketing strategies and develop ROI simulators for scenario analysis and planning. Quantzig’s marketing mix strategy engagement empowered the retail industry client to:
- Witness a 10% rise in sales margins
- Perform ‘What-If’ analysis to apprise the possible results of marketing budget reallocation scenarios
- Gain detailed insights into marketing budget allocation
Gain limited-time complimentary access to our analytics platform and learn how we can help you turn the data on impressions, clicks, and conversions into actionable recommendations.
Quantzig's marketing mix strategy engagement offered predictive insights on:
- Defending marketing budgets, budget approval, and investment options to maximize ROI.
- Understanding the impact of changing marketing strategies
Quantzig’s marketing mix modeling solutions can help you identify the right marketing mix to meet to ever-growing needs of the customers. Learn more.
Recent Success Stories:
- Improving Logistics and Supply Chain Visibility Using Supply Chain Analytics Solutions | A Success Story by Quantzig
- Location Analytics in Retail Helped an Organic Food Retailer to Boost Quarterly Sales by 43% - Quantzig's Success Story
- Improving Logistics and Supply Chain Visibility Using Supply Chain Analytics Solutions | A Success Story by Quantzig
About Quantzig
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal
