Corporate Training Market in the US 2019-2023 | Rising Popularity of Microlearning to Boost Growth | Technavio

LONDON--()--The corporate training market in the US is expected to post a CAGR of around 10% during the period 2019-2023, according to the latest market research report by Technavio. Request a free sample report

The increasing use of smartphones and tablets as primary or supplementary business devices has resulted in a shift in learning methods. This is encouraging market vendors to focus more on mobility, flexibility, and cross-device compatibility in terms of content delivery. Several vendors are offering flexible multi-platform content deployment options that can either be used as stand-alone learning systems or integrated with existing LMS. Certain vendors are offering connected solutions that include web-enabled simulations, connected learning, digital ecosystems, and mobile applications to increase employee engagement and learning efficiency. The growing emphasis on flexible learning platforms is one of the key factors that will drive the growth of the corporate training market in the US.

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As per Technavio, the rising popularity of microlearning will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other important trends and market drivers that will affect market growth over 2019-2023.

Corporate Training Market in US: Rising Popularity of Microlearning

End-user companies are increasingly implementing microlearning in corporate training programs and services to improve learner engagement. Microlearning solutions encourage employees to learn at their own pace by offering contextual and real-time content in the form of videos and other multimedia. The introduction of such microlearning nuggets helps employees understand every specific concept. Microlearning also improves knowledge sharing and peer connectivity among employees. The growing popularity of microlearning has compelled vendors to offer a wide range of microlearning content solutions for leadership development, business skill training, digital transformation training, and digital skills training. This trend is expected to positively influence the corporate training market growth during the forecast period.

“Apart from the rising popularity of microlearning, the growing prominence of gamification, and increasing incorporation of geofencing in corporate training are some of the major factors that will boost market growth during the forecast period”, says a senior analyst at Technavio.

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Corporate Training Market in US: Segmentation Analysis

This market report segments the corporate training market in US by product (technical courses and non-technical courses), end-users (manufacturing, healthcare, BFSI, IT, and others) and learning method (blended learning, offline learning, and online learning).

Technical courses led the market in 2018, followed by non-technical courses. During the forecast period, the technical courses segment is expected to maintain its dominance over the market and register the highest incremental growth. This is due to increasing adoption of video based, simulation-based, and game-based elements in technical courses.

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

Release Summary

The corporate training market in the US is expected to post a CAGR of around 10% during the period 2019-2023, according to Technavio


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200