Digital Motors Announces Partnership With Influential FCA Dealer Principal

Jon Gray invests in Digital Motors and joins as Chief Strategist and Advisor

IRVINE, Calif.--()--Digital Motors, an innovation leader in automotive retail and financial technology, has partnered with Jonathan Gray, Owner and President of Orange Coast Auto Group, who operates one of the largest Chrysler Dodge Jeep Ram dealerships in the U.S. Following an investment, Gray has joined the closely held company as Chief Strategist and Advisor.

“Our partnership underscores our commitment to building value for car dealerships,” exclaims Andy Hinrichs, CEO of Digital Motors. “As a team, we will help retailers evolve their businesses to effectively compete and win in an increasingly digital world.”

Digital Motors operates a proprietary SaaS platform coupled with a growing digital lending consulting practice. The company provides customizable online stores and in-dealership software solutions while advising high-profile clients in the automotive lending space. Recognizing the importance of structuring penny-perfect, transactable monthly payments, Digital Motors is a FinTech company whose algorithms balance customer empowerment and dealer profitability.

“I’m excited to be part of this exceptional team of digital retailing innovators,” states Gray. “Digital Motors is on the forefront of enabling dealerships with cutting-edge solutions that drive efficiency, improve margins, and increase customer satisfaction.”

Built to be hyper configurable, Digital Motors fulfills dealerships’ unique business needs and this new partnership will strengthen the company’s ability to anticipate the needs of its B2B clientele.

About Digital Motors

Digital Motors Corporation is an automotive retail and financial technology (FinTech) platform enabling digital retailing for the automotive industry. With its state-of-the-art SaaS technology, Digital Motors allows car dealerships to transform the car buying experience – turning online car shoppers into satisfied buyers.

Based in Irvine, California, Digital Motors was founded in 2018 by an award-winning team of digital executives and entrepreneurs with a proven track record on a global scale.


About Jonathan Gray and Orange Coast Auto Group

Jonathan Gray is the Owner and President of Orange Coast Auto Group, LLC which owns and operates car dealerships in Costa Mesa, California, representing Chrysler, Dodge, Jeep, Ram, Preowned Superstore, and OC Motorsports. Gray served as Chairman of Fiat Chrysler Automobiles (FCA) National Dealer Council in 2017 and also served as President of the Orange County Dealers Association in 2011.

Orange Coast Auto ranks in the top five percent of FCA dealerships nationally and is an inaugural winner of FCA’s Customer First Award for Excellence, has been recognized with the Walter P. Chrysler Award, and received the 2018 Distinguished Dealer Award from Chrysler Capital.



Mike Geylin
+1 (201) 341-1099