SEATTLE--(BUSINESS WIRE)--With Marley Mellow Mood CBD tea as the highlight, Docklight Brands, a pioneering consumer brand company, announced today that the company is unveiling a new portfolio of lifestyle CBD beverages, confections and skin care products at the 2019 National Association of Convenience Stores Show in Atlanta at booth #5860 on October 1-4, 2019. Docklight will brief retailers on trends in the CBD market, updates on regulations, and how to select the optimal assortment of CBD products for their stores.
“CBD, as a category, has the potential to impact convenience retailers’ bottom line greatly,” says Damian Marano, CEO of Docklight Brands. “We believe the expanded availability of CBD products will drive trial, allowing convenience retailers to cultivate a consumer base of return customers who will frequently purchase CBD products.” He added, “Docklight Brands is currently in discussion with national retail chains and distributors to have product in market in early October 2019.” Docklight has signed distribution agreements with several distributors, including Hudson Distribution. Expansion plans also include selling products in Europe, Asia, and North and South America.
Among the highlights Docklight is planning for the 2019 NACS show:
Marley CBD-infused teas, chocolates, and skin care
Working with the family of international reggae icon Bob Marley, Docklight Brands has the exclusive rights to develop a portfolio of consumer lifestyle CBD products to celebrate his life and legacy. With three flavors of Marley Mellow Mood CBD tea, two flavors of Marley CBD Wellness Shots, four flavors of Marley CBD chocolates and five types of Marley CBD skin care, Docklight’s portfolio of Marley CBD products spans several zones at convenience retail, which helps to reinforce the availability of CBD in the store. These high quality CBD products are packaged in displayable cases at low price points for easy trial for first-time CBD customers.
Docklight CEO Damian Marano to participate in NACS panel “Cold Vault: Trends and Takeaways”
Docklight CEO Damian Marano will share his CBD expertise in a panel discussion about how to maximize revenue and drive CBD profits in convenience retail stores, starting with the cold vault. Focusing on innovation and consumer purchasing trends, this session will help retailers understand how to incorporate CBD beverages into their product mix to maximize their cold vault’s appeal to today’s consumer. This session is on Thursday, October 3, 8:00 – 9:00 am in room A305.
Marley CBD Launch Party
Zuri Marley, Bob Marley’s granddaughter, will DJ a release party for Marley CBD ready-to-drink teas, wellness shots and chocolates on Thursday, October 3, at the Legacy Test Kitchen from 5:00 until 9:00 pm. Tickets are available at Docklight Brands booth #5860.
Nationally Available Consumer Brands
Docklight believes that lifestyle CBD brands and products are poised for explosive growth, and the lifestyle CBD category will soon surpass the medical market for CBD. With this insight, Docklight is launching a portfolio of consumer-centric CBD brands at NACS: Marley CBD products including Marley Mellow Mood, a ready-to-drink tea, chocolates and wellness shots; Irisa, a female-focused CBD brand whose first product is a CBD-infused sparkling water; and Goodship, a collection of CBD-infused confections.
About Docklight Brands
Docklight Brands, based in Seattle, WA, is a pioneering consumer brand company focused on hemp-derived cannabinoid-infused products. Docklight’s portfolio of brands includes Marley, Goodship, Irisa, Hearsay, Almost Cheating, Ozetta, Dutchy and Headlight. Docklight was founded by Privateer Holdings, Inc., the first private equity firm to invest exclusively in the emerging legal cannabis industry.