DUBLIN--(BUSINESS WIRE)--The "Medical Publishing Market by Product and Geography - Global Forecast and Analysis 2019-2023" report has been added to ResearchAndMarkets.com's offering.
The medical publishing market analysis considers sales from journals, print-books, and e-books. In 2018, the journals segment had a significant market share, and this trend is expected to continue over the forecast period.
Factors such as advertising of pharmaceutical products and services through medical journals will play a significant role in the journals segment to maintain its market position. Global medical publishing market report looks at factors such as the rise in digital publishing, the growing popularity of social media, and an increase in the number of clinical trials. However, uncertainties in the high subscription cost of electronic and print media, rapid growth of predatory publishers, and decline in print publications may hamper the growth of the medical publishing over the forecast period.
Global Medical Publishing Market: Overview
The rise in digital publishing
The use of digital publishing is increasing when compared to traditional publishing due to benefits such as a reduction in costs, wide audience reach, analysis about the readers, and targeted market strategies. It provides new ways of presenting medical research, such as poster presentation at medical conferences.
The transition toward OA Publishing Model
The trend of open access (OA) publication model online has gained prominence in the healthcare sector as it is an inexpensive business model and provides easy access compared with the subscription-based model. OA is a method of providing unlimited online access to books, articles, and publications free of cost. This model provides information, has advantages such as knowledge enhancement, improving patient care, and accessing information about new developments. These advantages and new developments are expected to have a positive impact on the overall market growth.
With the presence of a few major players, the global medical publishing market is moderately concentrated. This robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of leading medical publishing markets that include IBM Corp., John Wiley & Sons Inc., RELX Group Plc, Springer-Verlag GmbH, Wolters Kluwer NV.
Also, the medical publishing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.
Key Topics Covered:
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 04: MARKET SIZING
- Market definition
- Market sizing 2018
- Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 06: MARKET SEGMENTATION BY PRODUCT
- Market segmentation by product
- Comparison by product
- Journals - Market size and forecast 2018-2023
- Print books - Market size and forecast 2018-2023
- E-books - Market size and forecast 2018-2023
- Market opportunity by product
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
- Geographic segmentation
- Geographic comparison
- Key leading countries
- Market opportunity
PART 09: DECISION FRAMEWORK
PART 10: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 11: MARKET TRENDS
- Transition toward OA publication model
- Increasing use of general-purpose search engines
- Growing number of acquisitions and partnerships
PART 12: VENDOR LANDSCAPE
- Landscape disruption
PART 13: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- IBM Corp.
- John Wiley & Sons, Inc.
- RELX Group Plc
- Springer-Verlag GmbH
- Wolters Kluwer NV
For more information about this report visit https://www.researchandmarkets.com/r/q7a3mf