Global Direct Marketing Services Procurement Market Intelligence Report 2019 -

DUBLIN--()--The "Global Direct Marketing Services - Procurement Market Intelligence Report" report has been added to's offering.

Global Direct Marketing Services Market provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Direct marketing is a form of advertising that targets a defined consumer group by using one or more media channels to generate a measurable response such as an online order or a response to an e-mail. Direct marketing services are categorized into direct mail/e-mail, telemarketing/SMS/MMS, content - flyers/ brochures/coupons, online - websites/social media, and point-of-sale marketing. The spend momentum of this market is attributed to the increasing demand for customized marketing techniques from the retail, FMCG, IT/ITES, and e-commerce sectors which is result of the rise in market fragmentation among these industries.

Covered in this report

The report provides actionable insights to improve source-to-contract cycle performance in the Global Direct Marketing Services Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

Category drivers

  • Trend of outsourcing direct mail and e-mail

Category management strategy

  • Evaluate the training offered to service providers' employees

Procurement best practices

  • Use mail tracking systems to assess the effectiveness of service providers' campaign

Key questions answered in this report

  • What are the market dynamics?
  • What are the key market trends?
  • What are the category growth drivers?
  • What are the constraints on category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices in this market?

Key Topics Covered:

PART 01: Executive Summary

PART 02: Market Insights

Global category spend

Category spend growth

Spend segmentation by region

Regional spend dynamics

Regional influence on global spend

Regional spend opportunity for suppliers

PART 03: Category Pricing Insights

Pricing outlook

Supplier cost structure

Outlook for input costs

Total cost of ownership analysis

Overview of pricing models

Comparison of pricing models

Supply chain margins

Cost drivers impacting pricing

Volume drivers impacting pricing

PART 04: Cost-Saving Opportunities

Supplier-side levers

Buyer-side levers

Quantifying cost-saving opportunities

Quantifying cost savings by negotiation strategies

PART 05: Best Practices

Innovation and success stories

Procurement excellence best practices

Procurement best practices

Sustainability practices

PART 06: Category Ecosystem

Market favorability index for suppliers

Competitiveness index for suppliers

Buyer power

Supplier power

Threat of new entrants

Threat of substitutes

Buyer ecosystem

Supplier ecosystem

PART 07: Category Management Strategy

Category management objectives

Supplier and buyer KPIs

Outsourcing category management activities

Risk management

PART 08: Category Management Enablers

Procurement organization

Category enablers

PART 09: Suppliers Selection

RFx Essentials

Supplier selection criteria

Service Level Agreement

Incumbent supplier evaluation metrics

PART 10: Suppliers Under Coverage


Supplier positioning

Profile: WPP

Profile: Alliance Data Systems

Profile: Omnicom Group

Profile: Interpublic Group

Profile: Harte Hanks

Profile: Publicis Groupe

PART 11: US Market Insights

Category spend in the US

Price outlook

Supplier cost structure in the US

Margins of suppliers in the US

Category cost drivers

Category volume drivers

Overview of best practices in the US

Procurement best practices in the US

US supply market overview

Supplier positioning for the US

Regional category risks

For more information about this report visit

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900