DUBLIN--(BUSINESS WIRE)--The "Global Direct Marketing Services - Procurement Market Intelligence Report" report has been added to ResearchAndMarkets.com's offering.
Global Direct Marketing Services Market provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.
Direct marketing is a form of advertising that targets a defined consumer group by using one or more media channels to generate a measurable response such as an online order or a response to an e-mail. Direct marketing services are categorized into direct mail/e-mail, telemarketing/SMS/MMS, content - flyers/ brochures/coupons, online - websites/social media, and point-of-sale marketing. The spend momentum of this market is attributed to the increasing demand for customized marketing techniques from the retail, FMCG, IT/ITES, and e-commerce sectors which is result of the rise in market fragmentation among these industries.
Covered in this report
The report provides actionable insights to improve source-to-contract cycle performance in the Global Direct Marketing Services Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.
- Trend of outsourcing direct mail and e-mail
Category management strategy
- Evaluate the training offered to service providers' employees
Procurement best practices
- Use mail tracking systems to assess the effectiveness of service providers' campaign
Key questions answered in this report
- What are the market dynamics?
- What are the key market trends?
- What are the category growth drivers?
- What are the constraints on category growth?
- Who are the suppliers in this market?
- What are the demand-supply shifts?
- What are the major category requirements?
- What are the procurement best practices in this market?
Key Topics Covered:
PART 01: Executive Summary
PART 02: Market Insights
Global category spend
Category spend growth
Spend segmentation by region
Regional spend dynamics
Regional influence on global spend
Regional spend opportunity for suppliers
PART 03: Category Pricing Insights
Supplier cost structure
Outlook for input costs
Total cost of ownership analysis
Overview of pricing models
Comparison of pricing models
Supply chain margins
Cost drivers impacting pricing
Volume drivers impacting pricing
PART 04: Cost-Saving Opportunities
Quantifying cost-saving opportunities
Quantifying cost savings by negotiation strategies
PART 05: Best Practices
Innovation and success stories
Procurement excellence best practices
Procurement best practices
PART 06: Category Ecosystem
Market favorability index for suppliers
Competitiveness index for suppliers
Threat of new entrants
Threat of substitutes
PART 07: Category Management Strategy
Category management objectives
Supplier and buyer KPIs
Outsourcing category management activities
PART 08: Category Management Enablers
PART 09: Suppliers Selection
Supplier selection criteria
Service Level Agreement
Incumbent supplier evaluation metrics
PART 10: Suppliers Under Coverage
Profile: Alliance Data Systems
Profile: Omnicom Group
Profile: Interpublic Group
Profile: Harte Hanks
Profile: Publicis Groupe
PART 11: US Market Insights
Category spend in the US
Supplier cost structure in the US
Margins of suppliers in the US
Category cost drivers
Category volume drivers
Overview of best practices in the US
Procurement best practices in the US
US supply market overview
Supplier positioning for the US
Regional category risks
For more information about this report visit https://www.researchandmarkets.com/r/dnjgz8