LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of their latest market intelligence engagement for a chemical company. During the course of this engagement, the experts at Infiniti Research helped the client to understand the current dynamics of the European chemical sector. Also, this article highlights the approach undertaken by the experts at Infiniti Research to help the client devise an informed market expansion strategy.
Although the global chemical market continues to expand, the rising market competition and plummeting profitability are still increasing challenges for companies in the chemical sector. Additionally, the volatility of raw material cost, the increasing number of recalls and quality audits, and the rising market competition necessitate chemical companies to find new ways to compete and grow. Consequently, chemical companies are partnering with firms like Infiniti Research to leverage their expertise in offering market intelligence solutions.
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The business challenge: The client is a chemical manufacturer based out of San Francisco. The client wanted to devise a market expansion plan to enter the European chemical sector. To do so, they wanted to understand the prevailing market condition and the competitive landscape in Europe. Also, they wanted to evaluate the average sales potential for their products in Europe. They approached the experts at Infiniti Research to leverage their expertise in offering market intelligence solution.
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The solution offered: As a part of the market intelligence engagement, the experts at Infiniti Research conducted a market opportunity analysis. This helped the client to identify European chemical market size, evaluate potential market growth, and explore lucrative opportunities. Also, the experts at Infiniti Research conducted a market segmentation approach to help the client identify profitable customer segments and personalize their marketing approaches for them. With Infiniti’s market intelligence engagement, the client was able to successfully expand their operations to Europe and enhance ROI by 31%.
Infiniti’s market intelligence engagement helped the client to:
- Enhance inventory planning and increase reliability across operations
- Evaluate the potential demand for chemical products in Europe
- Wondering how your business can benefit from our market intelligence engagement? Request more information from our experts!
Infiniti’s market intelligence engagement offered predictive insights on:
- Segmenting target customer groups and devising personalized strategies for them
- Understanding the capital requirements for entering the European chemical market
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About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us