SAN FRANCISCO--(BUSINESS WIRE)--Grove Collaborative, a leading digital-first brand and e-commerce platform for natural home and personal care products, announced today the acquisition of Sustain Natural, the category leader in natural sexual wellness products for women. In the past two years, Grove Collaborative has launched its own brands of home and personal care products, including lines of tree-free paper, laundry care and vitamins. This latest expansion into the period care and sexual wellness space with the acquisition of a brand known for better-for-you ingredients, product innovation, and inclusive branding signals a confidence in a category identified by analysts as a major wellness trend of 2019.
“At Grove, our long term vision is that consumer products will become a positive force for human and environmental health,” said Stuart Landesberg, co-founder & CEO of Grove Collaborative. “Sustain represents the best of that philosophy, with period products that consider both people and planet, and a passion and track record for women’s advocacy that is unrivaled in the industry.”
As Certified B Corporations, Grove Collaborative and Sustain Natural share a commitment to increased transparency and long-term sustainability. Since its 2015 launch, Sustain Natural has worked to shift both the product landscape and the conversation around women’s sexual and reproductive health, changing public perception of sex and menstruation with its products and activism-led marketing. “I am thrilled to now bring our brand and our products to an exponentially larger audience with Grove,” said Sustain Natural co-founder and CEO Meika Hollender. “The opportunity to do so with a partner that shares our commitment to women’s health and the sustainability of our planet is paramount. I am excited to introduce our many loyal customers to Grove, knowing that the work we do to amplify women’s voices and positively impact their experience is just beginning.”
Hollender joins Grove as CEO of Sustain and will be part of the company’s senior leadership to focus on the expansion of the company’s advocacy and impact programs. Sustain operations will move to Grove’s San Francisco headquarters, leveraging Grove’s 150+ team there.
The Sustain product line includes all Fair Trade, natural latex condoms, organic lubricants, organic cotton tampons, pads, and liners, and period underwear. The line is available today at Grove.co shipping in fully recyclable packaging:
- Body Balm, $12.90
- Body + Massage Oil, $14.90
- Body Wash, $16.90
- Condoms (Pack of 10), $13.99
- Liners (Box of 24), $8.00
- Organic Lubricant, $12.99
- Pads (Box of 10), $8.00
- Period Cup (Size One, Two Pack), $39.00
- Period Cup (Size Two, Two Pack), $60.00
- Period Underwear, $30.00
- Tampons (Box of 12), $8.00
Sustain's line of women’s sexual wellness products are available for purchase at Grove.co. To make it easy as possible for Sustain fans and customers to join Grove, Grove is offering all first time customers who place an order of $20 or greater a free gift set of Sustain tampons, pads and liners as well as a free 60-day trial of Grove's VIP membership, which includes free shipping on all orders, 5 free gifts a year and early access to exclusive products.
About Grove Collaborative
Launched in 2012, Grove Collaborative, a Certified B Corp, creates innovative natural products and offers a curated selection of healthy home essentials like cleaning supplies and personal care products. With a flexible scheduled delivery model and a personal shopper, a “Grove Guide” assigned to each customer, Grove’s platform makes it easy for people to switch to healthier, more sustainable routines. Every item Grove offers, both from its flagship Grove Collaborative brand and from exceptional third party brands, has been thoroughly vetted against strict standards for sustainability, efficacy and supply chain practices. For more information, please visit www.grove.co.
About Sustain Natural
From tampons to condoms to lubricants, most sexual and reproductive health products contain harmful ingredients that can hurt rather than help your body. Sustain Natural is committed to always putting women’s health first, which means its products are more natural and more vagina-friendly than traditional brands. Certified B Corp and environmentalists at the core, Sustain creates all of its products with the planet in mind. From sourcing Fair Rubber for their latex condoms, to using organic ingredients in their personal care products, Sustain Natural believes in building a brand that makes the world a better place. Since its inception, Sustain Natural has always been committed to women with its dedicated fund 10%4Women, in which 10% of profits go to organizations including Planned Parenthood to provide access to reproductive healthcare and family planning services for low-income women in the U.S. To learn more, visit www.sustainnatural.com.