Global Advertising, Public Relations, and Related Services Market Report 2019 - ResearchAndMarkets.com

DUBLIN--()--The "Advertising, Public Relations, And Related Services Global Market Report 2019" report has been added to ResearchAndMarkets.com's offering.

Global Advertising, Public Relations, and Related Services Market Report 2019 provides the strategists, marketers and senior management with the critical information they need to assess the global advertising, public relations, and related services market.

Where is the largest and fastest growing market for advertising, public relations, and related services? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Advertising, Public Relations, And Related Services market global report answers all these questions and many more.

The advertising, public relations and related services market consists of the sales of advertising, public relations and related services services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities. Advertising, public relations and related services establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client.

Western Europe was the largest region in the global advertising, public relations, and related services market, accounting for 32% of the market in 2018. North America was the second largest region accounting for 31% of the global advertising, public relations, and related services market. Africa was the smallest region in the global advertising, public relations, and related services market.

Companies in the advertising, public relations and related services market are using events and occasions to increase consumer reach and brand awareness. This includes events such as presidential elections, festivals, sports events such as Olympics and FIFA, or even releases of high budget movies. Use of advertisements, discounts and sales, in such relevant events is expected to add more than $6 billion to the global advertising market in 2017 adding about 1.1% to the year's growth rate for global advertising expenditure .

For instance, in 2014, Walmart introduced limited edition toys during the holiday season before the release of the year's most awaited movie Star Wars: The Force Awakens. The company also tried to drive sales keeping its stores open 24 hours to host special midnight events .

Key Topics Covered:

1. Executive Summary

2. Report Structure

3. Advertising, Public Relations, And Related Services Market Characteristics

3.1. Market Definition

3.2. Key Segmentations

4. Advertising, Public Relations, And Related Services Market Product Analysis

4.1. Leading Products/Services

4.2. Key Features and Differentiators

4.3. Development Products

5. Advertising, Public Relations, And Related Services Market Supply Chain

5.1. Supply Chain

5.2. Distribution

5.3. End Customers

6. Advertising, Public Relations, And Related Services Market Customer Information

6.1. Customer Preferences

6.2. End Use Market Size and Growth

7. Advertising, Public Relations, And Related Services Market Trends And Strategies

8. Advertising, Public Relations, And Related Services Market Size And Growth

8.1. Market Size

8.2. Historic Market Growth, Value ($ Billion)

8.2.1. Drivers Of The Market

8.2.2. Restraints On The Market

8.3. Forecast Market Growth, Value ($ Billion)

8.3.1. Drivers Of The Market

8.3.2. Restraints On The Market

9. Advertising, Public Relations, And Related Services Market Regional Analysis

9.1. Global Advertising, Public Relations, And Related Services Market, 2018, By Region, Value ($ Billion)

9.2. Global Advertising, Public Relations, And Related Services Market, 2014 - 2022, Historic And Forecast, By Region

9.3. Global Advertising, Public Relations, And Related Services Market, Growth And Market Share Comparison, By Region

10. Advertising, Public Relations, And Related Services Market Segmentation

10.1. Global Advertising, Public Relations, And Related Services Market, Segmentation By Type, 2014 - 2022, Value ($ Billion)

10.1.1. Advertising Agencies

10.1.2. Promotional Products

10.1.3. Public Relations

10.1.4. Direct Mail Advertising

10.1.5. Billboard & Outdoor Advertising

10.1.6. Media Buying Agencies And Representative Firms

10.1.7. Print Advertising Distribution

11. Advertising, Public Relations, And Related Services Market Metrics

11.1. Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, 2014 - 2022, Global

11.2. Per Capita Average Advertising, Public Relations, And Related Services Market Expenditure, 2014 - 2022, Global

Companies Mentioned

  • WPP PLC
  • Omnicom Group
  • Publicis Groupe SA
  • Dentsu Inc
  • Interpublic Group of Companies Inc

For more information about this report visit https://www.researchandmarkets.com/r/bs80a5

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
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Related Topics: Advertising and Marketing, Public Relations

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Advertising and Marketing, Public Relations