KING OF PRUSSIA, Pa.--(BUSINESS WIRE)--Morgan Properties, the nation’s 19th largest apartment owner and operator, announced today it has launched More With Morgan, its resident engagement rewards program available via the white labeled More Rewards mobile app, powered by Modern Message -- a company that invents new ways to facilitate resident engagement. The platform is designed to provide rewarding experiences exclusively for residents through a points-based loyalty system and is now offered at many of Morgan Properties’ 171 apartment communities nationwide.
Free and available for residents with smartphones via the app store, desktop, and mobile website, More with Morgan allows each resident to earn points for completing activities related to their specific apartment community. This includes sharing feedback, taking online polls/surveys, renewing their lease, signing up for updates, generating referrals, and interacting with their apartment community on social media. Once residents accumulate enough points, they will have the option to either redeem a gift card at stores like Starbucks and Target or continue accumulating points for bigger prizes. Resident reward points are even transferable, adding convenience for residents moving from one participating Morgan property to another.
“We believe the more engaged a community is, the more valuable the experience so we are excited to launch yet another initiative supporting our Experience More with Morgan mantra which reflects top level customer service and exceptional living,” said Tracy Fauntleroy, Morgan Properties’ Director of Marketing. “We hope that by rewarding our residents via Modern Message throughout the resident lifecycle, the many who call our communities home will feel even more like valued members of the Morgan family. We’ve already received positive feedback and an increase in renewals through our pilot and look forward to continued success with this program.”
“We are thrilled that Morgan Properties, one of the largest apartment owner/operators in the country, has officially launched their new resident app More with Morgan,” said John Hinckley, CEO and Cofounder of Modern Message. “It’s exciting to see our resident engagement technology play such a strategic role in their overall experience from move-in to move out. We look forward to a successful partnership!”
The loyalty rewards platform enables residents to interact with both apartment staff and their fellow neighbors through gamification techniques such as levels, leaderboards, and activity feeds that show who is competing for the various prizes. Morgan Properties has tentative plans to further expand the program in 2020.
About Morgan Properties
Established in 1985 by Mitchell Morgan, Morgan Properties is a national real estate investment and management company headquartered in King of Prussia, Pennsylvania. Morgan Properties and its affiliate, Morgan Properties JV own and manage a multifamily portfolio comprised of 171 apartment communities and over 51,000 units located in 11 states, primarily in the Mid-Atlantic and Northeast Region. Morgan Properties is currently the 19th largest apartment owner in the country. The Company prides itself on its quick decision-making ability, strong capital relationships and operational expertise. Learn more at www.morganproperties.com.
About Modern Message
Headquartered in Dallas, TX, Modern Message invents new ways to facilitate resident engagement approaches, empowering Operations, Marketing, and On-Site teams to make smarter business decisions resulting in increased revenue, resident retention, and loyalty. The company's portfolio comprises more than 500 asset management companies and ownership groups, spanning over 4,000 apartment communities, and more than 1.8 million active residents, supporting both the Multifamily and Student Housing sectors. The company continues to rapidly expand, yielding an average annual growth rate of 60% over the previous four years. They were ranked #1153 on Inc. 5000’s 2018 fastest growing companies list. To learn more about Modern Message, visit us at www.modernmessage.com.