SAN FRANCISCO--(BUSINESS WIRE)--Fitbit (NYSE: FIT) today announced Fitbit Pay™ is available for consumers to use at seven major transit systems around the world, enabling Fitbit users to travel with ease. Fitbit also announced it will be part of the Metropolitan Transportation Authority’s (MTA) One Metro New York (OMNY) contactless fare payment pilot program. Any user in New York with Fitbit Charge 3 Special Edition™, Fitbit Versa Special Edition™ and Fitbit Ionic™ devices will be able to securely and easily tap and pay-per-ride directly from their wrist on select MTA busses and subway lines, providing the convenience to keep their smartphones and wallets tucked away.
Starting May 31, Fitbit users with Fitbit Pay-enabled smartwatches and trackers can tap and pay to board all Staten Island buses, and all stops on the 4, 5 and 6 subway lines between Grand Central and Atlantic Avenue-Barclays Center. This pilot program marks the beginning of a long-term relationship with the MTA, with plans to extend the organization’s OMNY program to the entire subway and bus system by 2021.
“We’re excited to work with Fitbit and others to help us provide added value and everyday convenience to our customers,” said Al Putre, OMNY Executive Director at the MTA. “We are always looking for ways to enhance the transit experience and help New Yorkers and visitors alike get to their destination faster and make payment more convenient, and now they can do so with any Fitbit wearable that supports Fitbit Pay with a simple tap of the wrist.”
In addition to bringing Fitbit Pay to one of the largest and busiest public transit systems in the world with the MTA, Fitbit continues to expand its global transit system capabilities to serve commuters and travelers from all over. Fitbit Pay can now be used across seven open and closed loop transit systems, including Chicago Transit Authority (CTA), Singapore Land Transport Authority (LTA), Sydney transport for New South Wales (NSW) train, ferry and light rail services, Taiwan iPASS, TransLink in Vancouver and Transport for London (TfL), with plans to bring Fitbit Pay to more global transit systems in the future.
“In addition to helping our users get healthier and more active, we’re committed to delivering holistic experiences on our trackers and smartwatches that help keep our 27 million active users engaged,” said James Park, CEO and co-founder of Fitbit. “As we expand the use of Fitbit Pay to work with the MTA and other major transit systems around the globe, we are enabling our on-the-go customers to safely and easily pay for transit with devices that are broadly compatible and have long battery life – all making it easier to go about their day.”
In less than two years, Fitbit Pay is now available in 42 countries and supported by more than 300 of the world’s leading banks and credit unions through American Express,1 Mastercard and Visa networks. Through a few quick and easy steps, Fitbit users can add up to six credit or debit cards to their Fitbit Wallet in the Fitbit app on Android or iOS mobile devices. Using the NFC chip built-into select Fitbit smartwatches and trackers, Fitbit Pay users can easily pay for items at millions of stores worldwide wherever contactless payments are accepted.
All Fitbit Pay transactions use an industry standard tokenization platform, ensuring users’ card information is never revealed or shared with merchants or Fitbit. For added security, a protected PIN is chosen by the user during device set-up. Users are also covered by their bank’s fraud protection and continue to enjoy the advantages conferred by their bank or credit card, including guarantees, insurance coverage, points and miles, without having to take out their wallets. For more information about Fitbit Pay, supported banks and transit systems, visit Fitbit.com/Fitbit-Pay.
To learn more about New York’s new OMNY fare payment system visit MTA’s website.
Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leading global wearables brand, Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit’s diverse line of innovative and popular products include Fitbit Charge 3™, Fitbit Inspire HR™, Fitbit Inspire™, Fitbit Ace 2™ activity trackers, as well as the Fitbit Ionic™ Fitbit Versa™ smartwatches, Fitbit Flyer™ wireless headphones and Fitbit Aria 2™ Wi-Fi Smart Scale. Fitbit products are carried in over 39,000 retail stores and in 87 countries around the globe. Powered by one of the world’s largest health and fitness social networks and databases of health and fitness data, the Fitbit platform delivers personalized experiences, insights and guidance through leading software and interactive tools, including the Fitbit and Fitbit Coach apps, and the Fitbit OS for smartwatches. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.
Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the U.S. and other countries. Additional Fitbit trademarks can be found at www.fitbit.com/legal/trademark-list. Third-party trademarks are the property of their respective owners.
1 American Express only available with U.S. credit cards