TORONTO--(BUSINESS WIRE)--Canada Protection Plan Inc. (the “Company”), a leader in No Medical and Simplified life insurance, is pleased to announce AI-focused initiatives to support its advisors. Among the developments is the Advisor Assist Program (AAP), which provides advisors with the option to add a link and/or widget to their website. This feature connects their clients to an online application stream. Canada Protection Plan is also the first insurance provider in Canada to offer integration with Amazon Alexa alongside its new proprietary AI Assistant for Advisors, “Emilie”. Emilie will be available on other primary automated virtual assistant platforms in the near future.
These programs are part of the Company’s ongoing mandate to incorporate best-in-class technology to suit the needs of its increasingly digital advisors and clients.
The first of these solutions will see Emilie, the Amazon Alexa voice-activated assistant, help advisors access information on Canada Protection Plan’s offerings at any time of day. Emilie can answer underwriting and other insurance- and product-related questions to help advisors efficiently service their clients. By using the Alexa app, advisors can also utilize this solution without an Alexa device. The program is a 24/7 underwriter and serves to enable advisors who travel frequently to meet with clients and can benefit from the hands-free, voice-activated capabilities of Alexa to access underwriting services while on the road.
Using the Alexa app, users can search and enable Canada Protection Plan Advisor Support by stating “Alexa, open Canada Protection Plan Advisor Support please”. Emilie is driven by AI technology and is therefore continuously learning to provide ever-increasing support. The program was developed by collecting queries and responses between Canada Protection Plan’s advisors and underwriters, which were transcribed and programmed into Emilie’s code to ensure responses are consistent and authentic.
Canada Protection Plan also now offers an automated chatbot on its advisor-side website to assist advisors. The advisor’s clients will have access to this automated chatbot support as well, through the Advisor Assist Program. When registered for AAP, advisors will be able to provide their clients the option to apply for life insurance online.
The AAP’s AI-powered solutions were developed in collaboration with Thinktum, a Waterloo-based technology incubator.
“Canada Protection Plan is proud to provide our clients and advisors with innovative and practical solutions,” said Michael Aziz, Chief Distribution Officer with Canada Protection Plan. “The insurance industry is changing as consumers become more sophisticated and younger generations expect updated products to fit their lifestyles. We’re excited about the future of the sector and developments to insurtech.”
About Canada Protection Plan
Canada Protection Plan, one of
Canada’s leading providers of No Medical and Simplified Issue life
insurance, is a Canadian owned and operated corporation that designs,
markets and sells life insurance and related products with simplified
underwriting processes that require no medical exams on many of their
plans. The company is dedicated to providing life insurance protection
against unexpected events at a competitive price by offering numerous
product choices and purchase options, making insurance coverage easily
obtainable.
About Thinktum
Thinktum Inc. is a technology venture company
based in Waterloo, Ont., aiming to cultivate technological capabilities
and engage with the entrepreneurial community interested in providing
equitable services and improving quality of life.
