FUJIFILM Doubles Down on Medium Format with the GFX 100; More Info at B&H

Photography News: FUJIFILM Announces GFX 100 Medium Format Mirrorless Camera

NEW YORK--()--B&H Photo would like to share the announcement of the FUJIFILM GFX 100 Medium Format Mirrorless Camera, a high-resolution powerhouse well-equipped for professional studio and street use. The latest flagship GFX effectively doubles the resolution of its predecessor with a whopping 102MP 43.9mm x 32.9mm back-illuminated imaging sensor. To maximize the benefits of the new sensor, the GFX 100 also includes improved autofocusing capabilities, image stabilization, and an updated processing engine. Rounding out its functionality is the ability to record in DCI and UHD 4K video up to 30 fps.

First priority for the Fujifilm GFX 100 is image quality. The new sensor works in tandem with a newly designed X Processor 4 to output 16-bit images for accurate colors, impressive shadow detail, and wide dynamic range. Its back-illuminated sensor reduces noise, while the absence of an optical low-pass filter means sharper images, nearly no chance of moiré, and accurate, natural colors. An ISO range of 50-102400 means the GFX 100 is equipped for pretty much any shooting environment.

Speaking of less-than-ideal shooting conditions, working in low light and/or handheld has always been a challenge with medium format cameras. The GFX 100’s 5-axis image stabilization marks the first application of this technology in a medium format camera. A dual processor, working in tandem with gyroscopic accelerometers, keeps the sensor stable up to 5.5 stops—meaning sharp image capture even when using non-optically stabilized FUJINON lenses. The GFX 100 is capable of shooting continuously up to 5 fps, capturing 41 JPEGs or 14 compressed raw images at a time.

FUJIFILM GFX 100 Medium Format Mirrorless Camera


Product Highlights

  • 102MP 43.8 x 32.9mm BSI CMOS Sensor
  • X Processor 4 Image Processor
  • Removable 5.76m-Dot OLED EVF
  • 3.2" 2.36m-Dot Tilting Touchscreen LCD
  • DCI 4K30 Video; F-Log Gamma & 10-Bit Out
  • 5-Axis Sensor-Shift Image Stabilization
  • 2.16m-Point Phase-Detection Autofocus
  • ISO 100-12800, Up to 5 fps Shooting
  • 16-Bit Raw Output, Multi Aspect Ratios
  • Built-In Battery Grip, 2 x SD Card Slots

The GFX 100 adds phase detection autofocus capabilities covering the entire image frame for greater control, faster focusing, and low-light use down to -3 EV. Equally quick are face- and eye-detection capabilities, making sure that the important parts of your subjects remain in focus. Alternatively, Touch AF allows you to control focus from using the GFX 100’s 3.2" 2.36 million dot Touch Screen Color LCD monitor. Settings can also be adjusted via a 1.8" 303 x 230-dot monochrome sub-LCD on the top of the camera and 2.05" 256 x 64-dot monochrome OLED sub-monitor on the back.

Studio shooters will appreciate the GFX 100’s compatibility with Capture One for tethered capture. On the other hand, street shooters will appreciate built-in Bluetooth and Wi-Fi for geotagging and wireless image transfer. Sixteen film-simulation modes allow you to customize the aesthetic of your images with ease. A vertical grip is built into the base of the camera, holding two battery packs for extended use and ease of shooting.

Videographers interested in adding the characteristic look of shooting medium format can capture DCI and UHD 4K video at 30 fps in 10-bit 4:2:0. Additionally, the GFX 100 is capable of recording 10-bit, 4:2:2 uncompressed video through its HDMI port. Finally, FUJIFILM’s beloved film simulation extends to video, benefiting creative video capture.

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Henry Posner
B&H Photo Video

Release Summary

FUJIFILM Announces the GFX100 100 Megapixel Medium Format Mirrorless Camera designed for a true multimedia workflow.

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Henry Posner
B&H Photo Video