CHICAGO--(BUSINESS WIRE)--To power up excitement about the June 1 national launch of nudge.™ Coffee Butter™ spread at the Sweets & Snacks Expo here May 21-23, coffee technology leader Tierra Nueva and Italian nut and cocoa spread giant Nutkao announce the winner of the nudge.™ Coffee Butter™ Sweepstakes at the show will take home a snazzy new Italian Fiat 500 POP subcompact.
“The creation of the world’s first Coffee Butter™ spread is another one of the wide variety of new products and product categories we are developing using Tierra Nueva’s proprietary whole coffee bean technology,” declared David G. Burke, CEO of Tierra Nueva technologies, which is majority owned by private equity firm ProspEquity Partners. “We are fulfilling our vision by creating new and innovative applications using the entire coffee bean—and building a high-growth, new category into a multi-billion dollar global industry. This product is special—30+ whole single-origin beans, caffeine, zero nut, zero chocolate, and zero waste.
“The car giveaway is an exciting international event and we’re super proud to be partnering in this fun, unique promotion,” said Burke. “While Nutkao has been producing and globally marketing its hazelnut- and cocoa-based spreads worldwide for more than 35 years, the Tierra Nueva deal to launch nudge.™ Coffee Butter™ opens up entirely new coffee-based categories that will multiply top line growth.”
Since Nutkao’s international headquarters are in northern Italy, and nudge.™ is manufactured with Italian roast coffees, Burke said there was no question that Tierra Nueva and Nutkao USA, headquartered in Battleboro, NC, should offer a big Italian grand prize like the famous Italian-made Fiat.
Bettenhausen Automotive in Chicago jumped into the plan eagerly, wrapped the Fiat 500 POP in nudge™ Coffee Butter™ branding messages and two of Italy’s national colors – red and white – and rolled the car onto the show floor’s main entrance for all of the 30,000 show participants to see as they come and go.
In order to earn a chance to win the car, entrants just need to taste nudge.™ Coffee Butter™ at Booth 277 at Sweets & Snacks Expo, or on the show floor, and give their business card to the Tierra Nueva sampler.
According to the Sweepstakes Official Rules, “Sweepstakes is open only to registered attendees, participants and exhibitors of the Sweets & Snacks Expo 2019 in McCormick Place in Chicago who are age 21 or older and who possess a valid driver’s license. Sponsors, and their respective parent companies, subsidiaries, affiliates, distributors, retailers, sales representatives, advertising and promotion agencies and each of their respective officers, directors and employees (the "Promotion Entities"), are ineligible to enter the Sweepstakes or win a prize.”
ABOUT TIERRA NUEVA AND MAJORITY STAKEHOLDER PROSPEQUITY PARTNERS
ProspEquity Partners (PEP), the Tampa, Fla.-based private equity firm building shareowner value through conscious capitalism and a dedication to people and local communities, owns a majority stake in Tierra Nueva. “The partnership between PEP’s world-class operational executive expertise and ecosystem of strategic partners and advisors and Tierra Nueva’s industry-leading coffee product development team is launching a coffee revolution that will rapidly scale Tierra Nueva’s worldwide market penetration,” said Christopher Ramonetti, Founder and Managing Partner of ProspEquity Partners.