SAN FRANCISCO--(BUSINESS WIRE)--Thanx, a leading provider of customer engagement and retention tools for car washes, retailers and restaurants, today announced the launch of its newest vertical-specific product: Unlimited Campaigns for car washes. Through personalized, multi-channel marketing, the next-generation tools help express and full-service car washes drastically increase unlimited plan subscribers and reduce attrition of the unlimited plan membership base.
Thanx is already an industry leader in the car wash category working with one-third of the top car washes in the country. The Unlimited Campaigns for car washes expand on the Thanx suite of targeted campaigns, enabling washes to identify and retain top customers while reducing dependence on blanket promotions and the impact of seasonality.
“The creation of unlimited plans was a boon to car washes who gained predictable subscription revenue; but for most, the majority of their customer still remained anonymous. Thanx filled in those gaps allowing washes to identify a far-broader swathe of customers to engage with personally, even if not enrolled in an unlimited club — the result has been big revenue gains for washes and great rewards for consumers,” said Thanx CEO and Founder, Zach Goldstein. “Now with Unlimited Campaigns, we’ve taken our tools to the next level by helping car washes convert those loyal regulars into subscribers. Many unlimited plans had plateaued in user growth; our Unlimited Campaigns offer an instant boost.”
Thanx is a point-of-sale agnostic solution, working directly with the credit card networks to automatically track and reward customer spending; the loyalty system works seamlessly with DRB, ICS and other leading category POS systems. With reliable transaction data, Thanx creates customer segments and helps the car wash target customers with personalized messages. Thanx also launched Exclusive Deals last year to enable customers to pre-purchase washes (“wash books”) directly in the mobile application.
“Thanx is changing the game in how we create a dependable revenue stream and increase the lifetime value of our customers through highly targeted and relevant marketing of our unlimited plans. The outcome is more engaged and loyal customers that return to Jacksons again and again,” said Marketing and Operations Manager, Jackson’s Car Wash, Matthew Teneyck.
Thanx Unlimited Campaigns for car washes premieres a family of three all-new targeted campaigns which allow customers to save money while the car wash sees a guaranteed stream of revenue from members who enroll.
- Unlimited Saver Campaign: These campaigns target existing customers whose spending is already above the unlimited threshold to upgrade them to recurring memberships. This highly flexible campaign can be configured with or without special offers or discounts.
- Upgrade to Unlimited Campaign: These campaigns target existing customers whose spending is nearing the unlimited price threshold and invites them to join an unlimited plan. This highly flexible campaign can be configured with or without special offers or discounts.
- Unlimited Winback Campaign: These campaigns targets previous subscribers who have discontinued their membership and encourages customers to rejoin an unlimited plan through special incentives and offers.
For more information, please visit Thanx’s website here.
Thanx (www.thanx.com) is the Customer Engagement solution for restaurants and retailers. As the system-of-record for customer data, Thanx delivers deeper, data-driven relationships that increase same-store sales and lifetime value from top customers and acquires more who look like them. Creating long-term loyalty is about far more than rewards, which is why Thanx combines customer feedback, referral marketing and segmented, multi-channel and real-time messaging into a single platform. As a result, Thanx turns good customers into raving fans and measures the impact of every customer communication in measurable incremental revenue generated through deep integrations with credit card networks and points of sale. Thanx was founded in 2011 and is headquartered in San Francisco, CA. The Company is financially backed by some of the best venture capitalists in the industry including Sequoia Capital.