SAN FRANCISCO--(BUSINESS WIRE)--Williams Sonoma, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, announced today the launch of cocktail mixes and salts made in partnership with Casamigos, the award-winning, ultra-premium Tequilas and Mezcal from longtime friends George Clooney, Rande Gerber and Mike Meldman. The new product partnership includes four Casamigos cocktail mixes, three Casamigos cocktail salts and one Casamigos cocktail gift set.
The cocktail mixes are handcrafted in small batches and designed to be enjoyed simply by adding ice and Casamigos Tequila or Mezcal. Each mix is 25.4 fl. oz. (approx. 8 servings) and will retail for $18.95. The flavors available at launch are:
Casamigos Cocktail Signature Margarita – a house favorite, expertly prepared with key lime juice and organic agave for bright, lively flavor with a hint of sweetness.
Casamigos Cocktail Blackberry Basil Smash – made from fresh blackberries combined with lemon juice and basil to create a vibrant blend that's fragrant and tangy, with just the right amount of sweetness.
Casamigos Cocktail Ginger Lime Mule – a combination of fresh ginger, lime, lemon and mandarin orange juices that produces a refreshing blend with warming sweet-tart flavor.
Casamigos Cocktail Grapefruit Orange Paloma – a bright blend of grapefruit and lime juices with just a hint of natural cane sugar to produce a bright, tangy blend.
Williams Sonoma and Casamigos Tequila and Mezcal will also be launching salts used to rim a cocktail glass in order to enhance the flavor of your favorite margaritas and other specialty cocktails. The new cocktail salt collection is sold in 4 oz. containers that retail for $10.95. Flavors available at launch include:
Casamigos Pink Himalayan Salt Rimmer – a mineral-rich salt with a coarse texture and delicate flavor.
Casamigos Salty Sweet Orange Cocktail Rimmer – pure cane sugar with extra-coarse Oregon sea salt and fragrant orange peel to provide a lively citrus finish to your favorite drinks.
Casamigos Red Chile Salt Rimmer – extra-coarse Oregon sea salt with lime juice and chile peppers to spice up any cocktail.
Select items will also be available in a special set designed for easy gifting and the perfect addition to any celebration. The set retails for $55.95 and includes:
Casamigos Cocktail Gift Set – Blackberry Basil Smash Cocktail Mixer, Signature Margarita Cocktail Mixer, Salty Sweet Orange Cocktail Rimmer and Pink Himalayan Salt Rimmer.
To celebrate the launch of the new collaboration, select Williams Sonoma stores will be hosting the Williams Sonoma Beverage Academy presented by Casamigos. In ten cities across the U.S., Casamigos connoisseurs will host a master class educating customers about Casamigos small batch, ultra-premium Tequila and Mezcal. Attendees will enjoy a Casamigos tasting and learn to craft cocktails both from scratch and with the new Casamigos cocktail mixes and pairing salts made exclusively by Williams Sonoma. Tickets are $20 per person and include a choice of one cocktail mix.
Williams Sonoma South Coast Plaza
Costa Mesa, California
Monday,
May 20th from 6:30-8pm
https://beverageacademy-costamesa.eventbrite.com
Williams Sonoma Beverly Hills
Beverly Hills, California
Monday,
May 20th from 6:30-8pm
https://beverageacademy-beverlyhills.eventbrite.com
Williams Sonoma Highland Village
Houston, Texas
Tuesday, May 21st
from 6:30-8pm
https://beverageacademy-houston.eventbrite.com
Williams Sonoma University Village
Seattle, Washington
Tuesday,
May 21st from 6:30-8pm
https://beverageacademy-seattle.eventbrite.com
Williams Sonoma Ponce City Market
Atlanta, Georgia
Wednesday,
May 22nd from 6:30-8pm
https://beverageacademy-atlanta.eventbrite.com
Williams Sonoma Columbus Circle
New York, New York
Wednesday,
May 22nd from 6:30-8pm
https://beverageacademy-nyc.eventbrite.com
Williams Sonoma NorthPark
Dallas, Texas
Thursday, May 23rd
from 6:30-8pm
https://beverageacademy-dallas.eventbrite.com
Williams Sonoma Lincoln Park
Chicago, Illinois
Thursday, May 23rd
from 6:30-8pm
https://beverageacademy-chicago.eventbrite.com
Williams Sonoma Mosaic
Fairfax, Virginia
Tuesday, May 28th
from 6:30-8pm
https://beverageacademy-fairfax.eventbrite.com
Williams Sonoma King of Prussia
King of Prussia, Pennsylvania
Thursday,
May 30th from 6:30-8pm
https://beverageacademy-kop.eventbrite.com
Please note: all guests must be 21+ years of age to attend the in-store tasting events.
For more information about Williams Sonoma’s collaboration with Casamigos Tequila and Mezcal or to find a store near you, please visit www.williams-sonoma.com/casamigos.
About Williams Sonoma
Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williamssonoma.com and the Williams Sonoma blog, Taste, customers can find recipes, tips, and techniques that help them create delicious meals. Williams Sonoma can also be found on Facebook, Instagram, Twitter, Pinterest, and YouTube. Williams Sonoma is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma, Inc. family of brands.
About Casamigos Tequila and Mezcal
Brought to you by those who drink it. Casamigos Tequila and Mezcal was founded by longtime friends George Clooney, Rande Gerber, and Discovery Land Company CEO & founder Michael Meldman. Tequila-filled nights with friends is how Casamigos was born. Launched in 2013, these small batch, ultra-premium tequilas are made from the finest hand-selected 100% Blue Weber agaves grown in the rich red clay soil and cool climate of Mexico’s Jalisco Highlands for a minimum of seven years. Casamigos Blanco Tequila, rests for 2 months and is crisp and clean with a long smooth finish. Casamigos Reposado Tequila, aged 7 months in the finest American oak barrels, is soft, slightly oaky with a medium to long smooth finish. Casamigos Añejo Tequila, aged 14 months in the finest American oak barrels, has a beautiful pure and refined complex aroma with a lingering smooth finish.
Launched in 2018, Casamigos Mezcal, made in Oaxaca, Mexico with 100% Espadín Agaves, rests up to 2 months and is balanced, and elegant with delicate notes of smoke leading to a long silky finish.
Casamigos Tequila and Mezcal has garnered the highest accolades from the spirit industry’s most well-respected authority figures. The Casamigos Tequila and Mezcal family is available throughout the United States, UK, Canada, Australia and expanding worldwide. Casamigos Tequila 40% Alc./Vol. Casamigos Mezcal, 40% Alc./Vol. For more information please visit www.casamigos.com. Follow us on social media @casamigos. ENJOY RESPONSIBLY Imported by Casamigos Spirits Company, Manhasset, NY.
