WELLESLEY HILLS, Mass.--(BUSINESS WIRE)--RedPoint Global, a top provider of customer data platform and customer engagement technologies, today announced it has been positioned by Gartner, Inc. in the Challengers quadrant of the 2019 “Magic Quadrant for Multichannel Marketing Hubs.”1
This is the third consecutive year that RedPoint Global has been recognized for its ability to execute and completeness of vision among industry vendors in this report. RedPoint is the only company placed in the Challengers quadrant for 2019.
Gartner defines the multichannel marketing hub (MMH) as “a technology that orchestrates a company’s communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail, call centers, paid media, and email. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments.”
“Consumers are rapidly becoming more sophisticated and demand superior experiences that are relevant and differentiated,” said Patrick Tripp, Vice President of Product Strategy at RedPoint Global. “To achieve this, brands must have the freshest, most accurate and complete data to deliver real-time, personalized, multi-channel experiences at scale. We believe the recognition of RedPoint as the only Challenger validates how our unique solutions are enabling marketers to achieve their mandate of profitable revenue growth.”
The RedPoint Customer Engagement Hub (CEH)™ solution serves as the core revenue generating platform for a number of market leading companies. The CEH eliminates data fragmentation and latency caused by siloes, allowing marketers to:
- Create a single view of the customer in real-time
- Easily access artificial intelligence (AI) and machine learning to determine a customer’s optimal path-to-purchase
- Orchestrate multichannel messaging across channels and touchpoints from a single point of control
“Marketers see personalization as key to multichannel marketing success,” Gartner writes in the 2019 Magic Quadrant for MMH report.
Download a complimentary copy of the report here.
1 Gartner “Magic Quadrant for Multichannel Marketing Hubs, 2019” by Noah Elkin, Adam Sarner, Benjamin Bloom, Joseph Enever and Colin Reid, 18 April 2019.
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About RedPoint Global, Inc.
RedPoint Global’s software solutions empower brands to transform how customer experience is delivered. RedPoint Global’s solutions provide a single point of control to connect all customer data, determine next-best-actions in real-time and orchestrate interactions across all enterprise touchpoints. Leading companies of all sizes trust RedPoint Global to deliver highly personalized and contextually relevant experiences that optimize customer engagement. For more information, visit www.redpointglobal.com or email contact.us@redpointglobal.com.
