The Field Museum Selects Target Data as its Strategic Marketing Partner

Target Data will implement a people-based marketing solution for The Field Museum

CHICAGO--()--The Field Museum, one of Chicago’s premier cultural institutions, has selected Target Data as their strategic marketing partner. Target Data will be responsible for marketing strategy and campaign execution across online and offline media channels. Utilizing a data-driven people-based approach, Target Data will help increase attendance and drive awareness.

“We are very excited about this partnership. Cultural institutions such as the Field Museum are very important to our city and helping them innovate in their approach to marketing is really special,” said Target Data CEO Ross Shelleman. “The Field Museum will have a true people-based marketing solution that will utilize data in a way that will be more advanced than many deployed by for-profit institutions.”

Target Data will leverage the museum’s visitor data to focus marketing efforts on reaching the right consumers at the right time. By placing data at the center of their marketing strategy, they will work to increase awareness and purchase consideration through strategic audiences that range from local residents to international travelers visiting Chicago.

"We’re thrilled to be working with Target Data. Their ability to develop and efficiently target strategic audience groups will extend the reach of the museum's message across the Chicagoland area and beyond,” said Field Museum’s Chief Marketing Officer, Ray DeThorne.

About the Field Museum

Now in its 125th year, the Field Museum is a forward-thinking scientific leader on a mission to explore, protect, and celebrate nature and culture. The Field takes part in groundbreaking research all over the world while maintaining one of the world’s largest collections of artifacts and specimens, used to inspire discovery, spark public engagement with science, and uncover solutions for a better world. To share its scientific and educational mission, the Field welcomes 1.3 million visitors every year. For more information, visit us at, or follow us on FacebookTwitter, and Instagram.

About Target Data

Target Data is a leader in people-based marketing, helping companies spend their marketing dollars smarter. We leverage data and technology to acquire and grow our client’s best customers. Target Data’s solution provides strategy and media execution across programmatic display, direct mail, advanced TV and paid social. For more information, visit:


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