DUBLIN--(BUSINESS WIRE)--The "Global Social Media Management Software Market 2019-2023" report has been added to ResearchAndMarkets.com's offering.
The social media management software market will register a CAGR of nearly 14% by 2023.
The growing need for managing social media accounts efficiently is one of the key factors expected to trigger market growth in the forthcoming years. Social media management software helps enterprises in aggregating messages sent from different social media accounts in one dashboard.
Enterprises are using this software for effectively managing their multiple social media accounts. The use of social media management software allows the social media handlers for performing multiple actions including sharing and scheduling of posts in the same spot, thus, driving the demand during the forecast period.
Market Overview
An increasing number of users on social media
One of the growth drivers of the global social media management software market is the increasing number of users on social media. With the increasing use of social media among consumers, the demand for social media management software is also expected to increase during the forecast period.
Need to continuously upgrade social media management software
One of the challenges in the growth of the global social media management software market is the need to continuously upgrade social media management software. SEMs using on-premises social media management software and having budget constraints will not be able to use the software due to the need for continuous upgrades, which may affect market growth.
Competitive Landscape
The market appears to be moderately fragmented and with the presence of several market players. Many vendors are offering social media management software solutions integrated with analytics solutions to help enterprises to understand their follower's trends. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market's competitive landscape and offering information on the products offered by companies.
Key Topics Covered:
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 04: MARKET SIZING
- Market definition
- Market sizing 2018
- Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 06: MARKET SEGMENTATION BY DEPLOYMENT
- Market segmentation by deployment
- Comparison by deployment
- Cloud-based - Market size and forecast 2018-2023
- On-premises - Market size and forecast 2018-2023
- Market opportunity by deployment
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
- Geographic segmentation
- Geographic comparison
- North America - Market size and forecast 2018-2023
- Europe - Market size and forecast 2018-2023
- APAC - Market size and forecast 2018-2023
- South America - Market size and forecast 2018-2023
- MEA - Market size and forecast 2018-2023
- Key leading countries
- Market opportunity
PART 09: DECISION FRAMEWORK
PART 10: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 11: MARKET TRENDS
PART 12: VENDOR LANDSCAPE
- Overview
- Landscape disruption
- Competitive scenario
PART 13: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- AgoraPulse
- Buffer
- Hootsuite Inc.
- Sprout Social, Inc.
- Twitter, Inc. (TweetDeck)
PART 14: APPENDIX
For more information about this report visit https://www.researchandmarkets.com/r/2odgqv
