BOSTON--(BUSINESS WIRE)--SessionM, the leading customer engagement and loyalty platform, today announced that it is a Strong Performer in “The Forrester Wave™: Loyalty Technology Platforms, Q2 2019” report. SessionM was included as one of the 13 most significant loyalty technology platforms in an evaluation of 28 criteria spanning current offerings, strategy, and market presence.
“SessionM doubles down on data-driven loyalty execution. SessionM’s solution combines data, campaign, offer, and loyalty management capabilities to help companies maximize the value of customer relationships through loyalty tactics they classify as ‘above the line’ (such as points and tiers) and ‘below the line’ (such as surprise and delight, product recommendations, or personalized offers),” states the Forrester Wave Loyalty Technology Platforms report. “The Boston-based vendor focuses on loyalty as an outcome, and its SaaS platform powers loyalty programs and campaigns for quick-service restaurants, retail, consumer packaged goods (CPG), and travel and hospitality brands. And, as Salesforce’s preferred loyalty provider for enterprises, SessionM’s solution tightly integrates with Salesforce’s marketing, service, and commerce clouds.”
SessionM is purpose-built for growing customer engagement and loyalty and works with several of the world’s largest and most recognizable brands such as Chipotle, Air Canada and Barneys New York to deliver superior personalized experiences rooted in customer data. The SessionM Platform drives value across the entire customer lifecycle – from customer data management and campaigns and engagement to POS offer management and loyalty management. With robust tools and partnerships and integrations with hundreds of creative agencies, strategy consultants, systems integrators, and other martech solutions, SessionM takes a multi-pronged approach to driving business results and inspiring customer loyalty.
According to the Forrester Wave: “As legacy technology matures, improved analytics, marketer-friendly tools, and partner ecosystems dictate which providers will lead the pack and help their clients cement long-term relationships with customers.”
“Brands cultivate loyalty by first understanding their customers and what drives them, then delivering on their expectations. None of that can be done without data, which is why we’ve built SessionM around making data actionable,” said Lars Albright, co-founder and CEO at SessionM. “We’re glad to see Forrester call us a Strong Performer when it comes to loyalty technology platforms as we feel this validates our vision, strategy, and the platform enhancements we’ve made over the past few years.”
To learn more about the SessionM Platform, visit https://www.sessionm.com/platform/.
“The Forrester Wave™: Loyalty Technology Platforms, Q2 2019” report is available for download at: http://info.sessionm.com/forrester-wave-loyalty-technology.
SessionM is a customer engagement and loyalty platform empowering the world’s most innovative brands to forge stronger and more profitable customer relationships. The platform scales for the enterprise, globally. SessionM is headquartered in Boston with offices around the globe. For more information on SessionM, visit www.sessionm.com.