CLEVELAND--(BUSINESS WIRE)--Mace Security International, Inc. (OTCQX: MACE), a globally-recognized leader in personal safety and security, is proud to announce the addition of Julie Koenig as Vice President of Sales, effective March 25, 2019. In her new role, she will be responsible for developing and implementing sales strategies that drive growth and customer loyalty.
With almost 20 years of sales, account management and marketing experience from companies such as Party Animal Inc. and US Cotton, LLC, Koenig brings a strong background in brand and channel development, as well as product innovation. In her most recent role as Vice President of Sales and Marketing at Party Animal Inc., Koenig oversaw sales strategy and channel distribution for licensed products in the toy, flag and wall décor categories. As the Vice President of Sales and Marketing at US Cotton, LLC, she helped the company achieve and maintain 85 percent market share of the retail cotton industry through new product and sales strategies.
“Julie’s big box retail experience and superior skillset will help our company streamline efficiency, improve interactions with channel partners and ensure greater customer satisfaction,” said Gary Medved, President and CEO of Mace Security International, Inc. “She’s a strategic thinker with demonstrated leadership expertise. We believe she will position the company for continued growth and success.”
About Mace® Security International, Inc.
Mace® Security International, Inc. is a globally recognized leader in personal safety and security. Based in Cleveland, Ohio, the company has spent more than 40 years designing and manufacturing consumer and tactical products for personal defense, security and surveillance under its world-renowned Mace® Brand – the original trusted brand of defense spray products. The company also offers aerosol defense sprays and tactical products for law enforcement and security professionals worldwide through its Mace® Take Down® brand. MSI distributes and supports Mace® Brand products and services through mass market retailers, wholesale distributors, independent dealers, e-commerce marketers and installation service providers. For more information, visit www.mace.com.