NEW YORK--(BUSINESS WIRE)--Next week at Forrester Consumer Marketing 2019, Marketing Evolution President, John Matthews Czuj, will discuss new approaches to marketing measurement for a competitive advantage. He will provide insight into why marketers must trade old, siloed methods for a forward-looking, unified measurement strategy. Attendees will understand whether current marketing investments are paying off and how to prove it through meaningful ROI.
WHO: John Matthews Czuj, president, Marketing Evolution
WHAT: Forrester Consumer Marketing 2019 Solution Session: “Marketing Measurement and Optimization for Today’s Marketer”
WHEN: Tuesday, April 2, 2:40 – 3:10 p.m.
WHERE: New York Marriott Marquis, 1535 Broadway, New York, NY 10036
Marketing Evolution will also be hosting informational sessions in booth #305, located in the Broadway Ballroom of the New York Marriott Marquis. Stop by to learn about the latest trends in advanced marketing measurement, how to improve the efficiency and effectiveness of your media spend, and why person-level data is the key to propelling your marketing and business priorities forward. To sign up for a 1:1 session please register here.
About Marketing Evolution
Marketing Evolution provides the most powerful marketing measurement and optimization solutions that increase campaign performance, sales, and engagement. Leveraging patented technology and data from hundreds of sources, our breakthrough person-centric approach provides marketers with actionable insights to prospectively recommend media, message, and budget allocation. Forward-looking brands rely on Marketing Evolution to deliver accurate unified marketing measurement across both online and offline channels, while maximizing their media spend, marketing return on investment (ROI), and brand impact. To learn more, please visit https://www.marketingevolution.com/.