Wag Founders Bring Popular E-Bike Company Wheels to Los Angeles

Study Based on 300 Hours of Research Across Eight San Diego Locations Shows Wheels Leading the Competition With 41% of Rides and the Highest Consumer Preference of Any Device

Star-Studded Launch Party Brings Out Dozens of A-List Celebrities and Influencers to Support Highly Anticipated LA Launch

Based on 300 Hours of Research Across Eight San Diego Locations (Graphic: Business Wire)

LOS ANGELES--()--Wheels, the dockless electric mobility and transportation company, today announced it has launched in Los Angeles, CA — the largest dockless mobility market in the country — with devices in all major metro markets including Venice, Hollywood, Brentwood, West LA, Westwood, Miracle Mile, Mid City and others. This comes on the heels of an in-depth 300-hour research study across eight locations in San Diego showing Wheels leading the dockless economy with 41% of rides and the highest consumer preference of any device.

“The rideshare economy is laying the groundwork for a world without traffic, with electric mobility devices providing a sustainable solution for the future of transportation,” said Jonathan Viner, President at Wheels, who co-founded the company with his brother Joshua Viner. The Viner brothers previously founded the popular dog walking app Wag, which they raised nearly $400 million for and transformed the dog walking industry. “One important thing we proved with our launch in San Diego, is that our devices appeal to a broader demographic than the other options on the market, leading to increased adoption while maintaining a sleek, forward-thinking feel for the future.”

In conjunction with the company’s LA launch, Wheels hosted a star-studded kick-off party with dozens of A-list celebrities and influencers who came out to support the company [see event highlights here].

“Whether it be through the built-in bluetooth speaker system, fashion-forward design, phone-charging capabilities, or the sustainable maintenance and operations model leading to a longer device lifecycle than competitors, Wheels’ goal is to merge technology and culture to a drive more enjoyable, more sustainable transportation infrastructure for the future,” said Joshua Viner, CEO at Wheels.

Wheels introduced the first cost-efficient maintenance and operations model for the dockless electric mobility economy. The dockless pioneer is using unique modular manufacturing methods resulting in swappable parts and batteries, real-time dynamic maintenance upkeep and a significantly longer product life cycle compared to other dockless competitors on the market. Wheels transporters can earn money simply by relocating bikes to a location where Wheels handles upkeep and battery swaps based on real-time monitoring services.

Wheels investors include Tenaya Capital, Bullpen Capital, Crosscut Capital, 3L Capital, Naval Ravikant, and a collection of strategic investors from the entertainment and sports communities. The company also recently brought on former Lyft executive Ben Shanken as Chief Product Officer, and former Uber and Bird executive Marco McCottry as Chief Operating Officer.

About Wheels

Wheels is a last-mile, shared electric mobility platform changing the current landscape in dockless mobility. With innovative products focused on sleek design and safety, Wheels provides a low-cost, fun, and comfortable way to get around cities through the connection of a smartphone. Wheels is headquartered in West Hollywood, California, with plans to expand quickly across the world. Wheels was founded by brothers Joshua Viner and Jonathan Viner. Prior to Wheels Joshua and Jonathan founded the popular dog walking app Wag with the mission of creating the safest and most trusted platform to get your dog walked. They scaled to over 100 cities, raising almost $400 million in funding for Wag.


Mike Gasbara, 518-227-8100


Mike Gasbara, 518-227-8100