LONDON--(BUSINESS WIRE)--A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest location analytics engagement for a leading big-box retailer based out of the Netherlands. During the course of this engagement we helped the client to build a detailed location analytics roadmap aimed at improving sales. This not only helped them to effectively address their key challenges but also helped them to gain an additional revenue of over 20%.
The rapid technological developments have given rise to noticeable transformations that have dramatically changed the retail industry. Also, the rising competitive pressures from the online retail segment have forced retailers to leverage analytics and focus on improving the business outcome. Due to this leading brick-and-mortar stores have started focusing on omnichannel marketing approaches and are leveraging location analytics to orchestrate with the highly targeted analytical approaches used by online retailers.
The Business Problem: The client is a leading retail chain with over 150 stores located across the globe. The client offers a wide range of products including hardware, home décor, and DIY kits. The client recently ventured into the small-store format and focused on offering a limited selection of SKU’s in a more accessible and convenient way. Their intention was to target the sub-urban customer groups by providing a convenient channel for purchasing items. Owing to a disappointing result, the client approached Quantzig to leverage its location analytics expertise and integrate location data in its existing system.
Location analytics in retail can help brands to improve brand loyalty and profitability. Get in touch with our experts for more insights.
“The obstacles associated with the implementation of location analytics is one of the major reasons that is hindering its extensive adoption in the retail sector,” says a location analytics expert from Quantzig.
The Solution Offered: The location analytics experts at Quantzig adopted a holistic three-step approach to help the client address their key challenges. The initial phase of this location analytics engagement focused on analyzing customer data. By doing so we were able to offer comprehensive insights into the product’s location, its performance, and related customer behaviors.
This case study is a typical example of how location analytics is transforming the retail landscape. Request a free proposal to know more about the benefits of location analytics in retail.
Quantzig's location analytics solutions helped the client to:
- Gain an additional revenue of 25% from the DIY category
- Improve conversion rates and footfall
- Request a free demo to know how location analytics can help you gain a competitive advantage.
Quantzig's location analytics solutions offered predictive insights on:
- Mapping customer behaviors and demographics
- Developing in-store heat maps to track customer footfall
- Don’t you feel location analytics is the silver bullet that’ll help you cut through the competition? Request for more information now!
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal