Sephora Announces Launch of First Credit Card

The Credit Card is the newest addition to the loyalty ecosystem of the prestige omni-retailer, giving Sephora clients even more opportunities to earn rewards

SAN FRANCISCO--()--Today, Sephora announced the launch of a new credit card program offering for the prestige beauty omni-retailer. Starting this spring, the Sephora Credit Card, Sephora Visa® Credit Card and Sephora Visa Signature® Credit Card will be available, giving Sephora clients even more ways to get rewarded for shopping their favorite brands.

“The launch of the Sephora Credit Card exemplifies Sephora’s loyalty philosophy in every sense; it considers all the most-loved aspects of Sephora -- the amazing product, services, experiences and personalization – taking our client experience to the next level through special access, rewards and perks,” said Andrea Zaretsky, Sephora’s Senior Vice President of CRM and Loyalty. “The Sephora Credit Card was the natural next step in our loyalty journey, truly adding even more value that our clients can use not only within our stores, but also in their day-to-day lives.”

Beginning this spring, the Sephora Credit Card and Sephora Visa Credit Card will be available in select markets, rolling out to all U.S. stand-alone stores and in the months following. Sephora cardholders will earn credit card rewards in addition to rewards in the retailer’s existing Beauty Insider Program. Sephora Visa Signature cardholders will also have access to further Visa Signature benefits. Clients who apply for the credit card and are not an existing Beauty Insider member will also be enrolled in the Program.**

For this highly anticipated launch, Sephora partnered with Alliance Data (NYSE: ADS) to bring its first credit cards to market. “We are excited to be working with two stalwarts in the industry with Alliance Data and Visa, to offer a premium product that exemplifies the Sephora ethos,” added Zaretsky.

“We are delighted to partner with Sephora, a beauty industry trailblazer, to deliver marketing and loyalty-driven payment solutions that will provide increased value, exceptional experiences, and further extend the relationship between Sephora and their cherished clients,” said Melisa Miller, president of Alliance Data’s card services business.

To learn more about Sephora and its Beauty Insider offering in addition to stores, services, classes and the newest product trends, please visit

**in 48 states

About Sephora Americas

Since its debut in North America 20 years ago, Sephora has been a leader in global prestige omni-retail, teaching and inspiring clients to play in a universe of beauty and wellness, while creating the world’s most loved beauty community. With an unbiased approach to experiential retail through its expertise, innovation and entrepreneurial spirit, Sephora invites clients to play with 14,000 products from 200 carefully curated brands, enjoy personalized services at the Beauty Studio aided by digital innovations, and engage with expertly trained beauty advisors in more than 400 stores across the Americas, as well as 600 locations inside JCPenney. Clients can also experience Sephora online and through mobile apps, and access the free-to-join Beauty Insider program that offers unique rewards and experiences across three spending tiers. Let’s Beauty Together. For more information, visit: and @Sephora on social media.


For more information, please contact:
Naomi Bowen, Devries Global | 212-546-8582

Release Summary




For more information, please contact:
Naomi Bowen, Devries Global | 212-546-8582