NEW YORK--(BUSINESS WIRE)--The&Partnership announced today it has named Justin Ruben as executive creative director. Ruben brings broad experience launching award-winning campaigns for clients including Unilever, Toyota, Virgin Mobile, Axe, Diet Coke, Nike and Chase to the role, where he will lead creative for the firm’s New York office. He will report to Agnes Fischer, president, New York at The&Partnership.
Ruben previously served as group creative director at Droga5 where he led creative for the agency’s Chase, Philadelphia Cream Cheese, Kraft, Diet Coke and Ancestry accounts. In this role, Justin spearheaded Chase’s celebrated “The Ripple Effect” campaign, which chronicled a New York donut-maker who used his business credit card points to buy everything he needed to create the “Ripple” – a three-ring donut that blew up the NYC foodie scene. Other highlights included getting Philadelphia cream cheese added to the Apple bagel emoji; launching the Philly double-dip detector, a smart device made to keep the world safe from double-dippers; and giving back the love to Diet Coke drinkers, with the “Retweets of Love” campaign.
In addition to his creative responsibilities, Ruben played a leading role on the new business front, helping to win the Chase and Trident Gum accounts.
“Justin is an adept storyteller with incredible range. He uses humor and empathy to engage the audience, and technology to meaningfully connect across multiple mediums,” said Agnes Fischer, president, The&Partnership New York. “We have strong momentum around our model and Justin will play a key role building on that success, setting the tone and vision for our creative ambitions in New York.”
Prior to Droga5, Ruben was creative director at Australia’s BMF Advertising where he created the multiple award-winning Tap King campaign. He has also held creative roles at Publicis Australia, Saatchi & Saatchi and BBH New York. Ruben’s work has been honored at all major awards shows including Cannes, Effie Global, One Show, Clio Awards and D&AD.
“The&Partnership has built a team of really smart people with expertise in a number of areas including media and data,” said Ruben. “I’m excited to be a part of this new model and create culturally influential work that has a positive impact on our clients’ business.”
Ruben’s announcement follows the recent appointment of Alan Trinkle to President, m/SIX U.S., the media group that sits within The&Partnership offering.
About The&Partnership
The&Partnership is a modern communications agency uniquely built to future-proof brands in today’s fiercely competitive environment. The multidisciplinary model operates under a single-bottom line, which creates uncompromising and game-changing creativity across disciplines. The agency’s capabilities span 10 disciplines including advertising, media and CRM. The&Partnership has led the industry with in-housing, building exceptional on-site teams that drive more effective and efficient work for leading brands worldwide.
The&Partnership has 1,500 employees in 56 offices across 25 countries. For more information, visit the website at: http://www.theandpartnership.com. Follow The&Partnership on Instagram @theandpartnership.