LONDON & DUBLIN--(BUSINESS WIRE)--GAN plc (“GAN” or the “Company”), an award-winning developer and supplier of enterprise-level B2B Internet gaming software, services and online gaming content in the United States, today announces GAN’s Simulated Gaming service for US casino operators won the award for ‘Best B2B Social Slot Company’ at the Eilers & Krejcik Gaming LLC Industry event held on Thursday February 28, 2019 in The Bellagio Hotel and Casino, Las Vegas, Nevada.
Competitors for this major Industry award included large casino equipment manufacturers such as Scientific Games and Novomatic. Beating major US incumbents reaffirms the Company’s belief in the competitive advantages inherent in GAN’s US-patented technology Platform and supporting services, offering casinos in all US States the opportunity to launch a ‘freemium’ online gaming experience. GAN’s ‘Simulated Gaming’ leverages the Casino’s retail loyalty program and delivers multiple proven success factors: Reactivation of lapsed retail customers, increased retail visitation by existing customers together with incremental high-margin income in the online channel.
- US leading gaming research firm Eilers & Krejcik Gaming LLC (“EKG”) hosted the first Annual EKG Slot Awards on February 28, 2019 to acknowledge excellence in slot machine game development within the US casino gaming Industry – including both land-based slot development as well as social casino games. Awards are determined by the principals of EKG together with a panel of Industry executives from the online Social Casino Industry.
- Approximately two-thirds of all patrons who frequent land-based US casinos are believed to also play multiple ‘freemium’ slot games online offered by online-only operators. GAN’s retail casino clients of Simulated Gaming capture an incremental share of their customers’ existing online spend, by offering a ‘freemium’ Internet casino gaming experience which closely resembles the on-property casino gaming experience.
- GAN’s US-patented technology enable the client’s customers enrolled in the retail Casino loyalty program to sign up online, instantly link their retail loyalty card to their online account and receive loyalty points in exchange for diverse online actions such as spending money, referring friends or other non-gaming actions. Loyalty points received from online activity are subsequently redeemed in the retail Casino property for free hotel room stays, free buffet meals and/or free gambling on any of the slot machines available inside the Casino.
Dermot Smurfit, Chief Executive Officer of GAN commented, “Eilers & Krejcik is a pre-eminent and highly respected gaming research firm in the US and their recognition of our achievements are sincerely welcomed by everyone at GAN. We firmly believe GAN offers an extremely effective path for US casinos seeking to move online and engage their retail gaming customers in the online channel. Our patented technology Platform places loyalty program at the heart of the online experience and delivers increased share of their customers’ existing wallet. We look forward to continuing our service to the US casino operators.”
GAN is a leading business-to-business (“B2B”) supplier of internet gambling software-as-a-service solutions (“SaaS”) to the US land-based casino industry. The Company has developed a proprietary internet gambling enterprise software system, GameSTACK™, which it licenses principally to land-based US casino operators as a turnkey technology solution for regulated real-money internet gambling, encompassing internet gaming, internet sports gaming and virtual Simulated Gaming. The Company has also launched digital user acquisition & retention marketing in support of the Internet Casino (https://casino.winstar.com) provided by GAN’s Digital Marketing Agency in Tel Aviv, Israel.
GAN is listed on the London Stock Exchange (LSE: GAN) and on Euronext Dublin (Euronext Growth: GAME).
For more information please visit www.GAN.com