Black Friday in the UK, 2018 Report - Comprehensive Insight into the Consumer Dynamics and Spending Habits - ResearchAndMarkets.com

DUBLIN--()--The "Black Friday in the UK - 2018" report has been added to ResearchAndMarkets.com's offering.

"Black Friday in the UK - 2018" offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Black Friday The report analyses the market, the major players, the main trends, and consumer attitudes.

Spend during the Black Friday period is forecast to account for 10.5% of Q4 spend, with shopper penetration now up 5.0 ppts. Growth of Black Friday will continue to slow year-on-year given the prolific discounting throughout 2018 so far as retailers struggle to convince shoppers to spend.

Black Friday is the promotional shopping event that occurs in the last week of November, when many retailers offer discounts. While the official date of Black Friday in 2018 was Friday 23rd November, the Black Friday promotional period actually started on Monday 19th November, when many retailers started offering discounts in the week leading up to the day.

Black Friday has a big impact on the timing of purchases over Q4 - 39.9% of UK shoppers surveyed ahead of the event stated that they intended to purchase an item on promotion during the discounting period and of those shoppers, 55.8% planned to delay a purchase to benefit from anticipated reduced prices. It highlights how Black Friday is encouraging shoppers to hold back buying full price items as shoppers predict that retailers will drop prices even further during Black Friday, heavily impacting retailers' sales in the weeks prior to the event.

Average spends increased across the majority of categories. 65.7% of Black Friday purchases were made by consumers for themselves so consumers are showing a willingness to spend more over the Black Friday promotional period, particularly on treat items such as computers & tablets; entertainment; footwear; health & beauty items such as cosmetics; and specialty drinks. Conversely, categories which include more functional items such as DIY and floorcoverings saw average spend decrease.

Despite strong growth forecast in the electricals sector, it was not the driving force of Black Friday spend this year as other sectors outperformed. While the discounting event has primarily focused on this sector in the past, budget-friendly devices and softer demand for big-ticket items has ensured that certain categories such as major kitchen appliances and small domestic appliances are increasingly more of a replacement purchase, with fewer consumers looking to upgrade these items ahead of them breaking.

Scope

  • Black Friday has become an established event in the shopping calendar, with 99.0% of consumers stating they are familiar with the term Black Friday. This
  • year penetration was up on 2017, with 52.7% of consumers purchasing during the period.
  • Majority of Black Friday spend is online, with Amazon being the star performer this year.
  • Consumers spent more on treats for themselves and others.

Reasons to Buy

  • Use our in-depth consumer insight to learn which categories within Black Friday are shopped the most by consumers and to ensure that product offerings are catering to the needs and wants of customers.
  • Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and interesting product ranges in order to maximise sales potential.
  • Use our in-depth analysis to understand which retailers are leading in certain product categories and why.
  • Use our average spend data to understand how much consumers are prepared to pay in each product category.

Key Topics Covered:

THE KEY FINDINGS

- The Key Findings

- Black Friday has a growing impact on when consumers purchase in Q4, shifting sales patterns

- Majority of Black Friday spend is online, with Amazon being the star performer

- Consumers spent more on treats for themselves and others

- Trend insight - stores

- Trend insight - social media

- Trend insight - online

- Trend insight - anti Black Friday

CONSUMER ATTITUDES

- Key findings

- Black Friday shopper penetration

- Black Friday awareness

- Black Friday participation

- Barriers to purchase

- Financial wellbeing

- Black Friday spending

- Financing spending

- Purchasing dates

- Impact of timing

- Impact of Christmas spend

- Purchasing recipients

- Research

- Retailer promotions

- Consumer attitudes to deals

- Percentage of online spend

- Consumer preferences

- Consumer expectations

- Black Friday statements

- Retailer ratings - grocers

- Retailer ratings - non-food retailers

ELECTRICALS & TECHNOLOGY

- Key findings

- Retailer selection

- Channel usage

- Device usage

- Fulfilment

- Spending

- Retailer used

- Buying dynamics

- Amazon electricals

FASHION & BEAUTY

- Key findings

- Retailer selection

- Channel usage

- Device usage

- Fulfilment

- Spending

- Retailer used

- Buying dynamics

- Fashion & Beauty statements

ENTERTAINMENT & LEISURE

- Key findings

- Retailer selection

- Channel usage

- Device usage

- Fulfilment

- Spending

- Retailer used

- Buying dynamics

HOMEWARES, FURNITURE & DIY

- Key findings

- Retailer selection

- Channel usage

- Device usage

- Fulfilment

- Spending

- Retailer used

- Buying dynamics

SPECIALTY FOOD & DRINK

- Key findings

- Retailer selection

- Channel usage

- Device usage

- Fulfilment

- Spending

- Retailer used

- Buying dynamics

MISCELLANEOUS PRODUCTS

- Key findings

- Retailer selection

- Channel usage

- Device usage

- Fulfilment

- Spending

- Retailer used

- Buying dynamics

Companies Mentioned

  • Aldi
  • Amazon
  • AO
  • AO.com
  • Argos
  • ASDA
  • ASOS
  • B&M
  • Boohoo.com
  • Boots
  • Co-op
  • Debenhams
  • Dixons Carphone
  • GAME
  • Home Bargains
  • House of Fraser
  • Iceland
  • IKEA
  • John Lewis
  • Lidl
  • M&S
  • Morrisons
  • New Look
  • Next
  • Sainsbury's
  • Smyths Toys
  • Superdrug
  • Tesco
  • The Entertainer
  • The Range
  • The Works
  • TK Maxx
  • Topshop
  • Very.co.uk
  • Waitrose
  • WH Smith
  • Wilko

For more information about this report visit https://www.researchandmarkets.com/research/j6hptp/black_friday_in?w=4

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Retail

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Retail