ATLANTA--(BUSINESS WIRE)--Cardlytics (NASDAQ: CDLX), a purchase intelligence platform that helps make marketing more relevant and measurable, today announced the appointment of two new executive hires to its leadership team: Jared Luskin as senior vice president for growth verticals and John Hider as vice president of grocery ad partnerships.
In his new role, Luskin will develop and expand advertising partnerships and product offerings across the ecommerce / direct-to-consumer, grocery, travel, and entertainment verticals. Hider will establish and nurture new and existing relationships within Cardlytics’ expanding grocery business.
“Cardlytics is focused on attracting high-quality leaders who are committed to driving incremental and measurable sales for our advertisers,” said COO and co-founder Lynne Laube. “We’re pleased to welcome Jared to the Cardlytics family to drive the strategy for these important new growth verticals, and to have John’s expertise to further advance our thriving grocery vertical.”
Luskin re-joins Cardlytics after running his own sales consulting business for the past year, which helped companies expand their client base and grow revenues. From 2010 through 2017, Luskin led Cardlytics’ retail, channel, and agency partnerships, where he drove significant company revenue growth, and helped establish the groundwork for Cardlytics’ early vertical sales efforts. Prior to Cardlytics, he spent six years at Yahoo!, overseeing sales and business development for their data feed-based advertising programs. Luskin began his digital advertising career in sales and business development at Overture Services and AltaVista.
Hider brings more than 25 years of experience in sales and management and joins Cardlytics from SavingStar, Inc., where he was vice president of partner management and one of the company’s six founding members. Previously, Hider held a variety of positions in marketing and sales at Upromise Inc., Catalina Marketing, and The Kroger Company.
Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with more than 2,000 financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.