NEW YORK--(BUSINESS WIRE)--Simon-Kucher and Partners founder Hermann Simon and marketing expert Martin Fassnacht have announced their new book Price Management: Strategy, Analysis, Decision, Implementation (ISBN 978-3-319-99456-7). The volume is a comprehensive resource that looks beyond the traditional parameters of “price theory” and “price policy,” and takes a more holistic approach to pricing strategy and tactical implementation which the authors have termed “price management”.
“The concept of price management represents the intersection of price and value, the place where the producer of goods or services and the customer meet”, according to Simon. “Pricing strategies typically fail whenever there is a miscalculation made during any of the four price management phases: strategy, analysis, decision, and implementation.”
“While price management could be viewed as a basic business discipline like management, marketing, information technology and finance, our collective experience has shown that the optimal way to frame and solve pricing issues is often industry specific.” Price Management: Strategy, Analysis, Decision, Implementation presents the role of price as a short-term profit driver or as a way to create sustained shareholder value. It features dozens of examples and case studies based on both authors’ extensive research, consulting, and teaching experiences from around the world, and examines a multitude of nuances encountered across a wide range of industry sectors including consumer goods, industrial products, services, and trade/distribution.
Additionally, Simon and Fassnacht examine the impact of technological advancements, such as the Internet and new measurement and sensor technologies, which have led to price management innovations such as flat rates, freemium, pay-per-use, and pay-what-you-want. They also address the emergence of new price metrics and emerging payment systems like cryptocurrencies.
Because price management is being embraced by senior-level executives worldwide and taught at leading academic institutions, the book’s integration of theory and practice makes it a timely reference for students, academics, entrepreneurs and managers. Concludes Simon, “Price Management: Strategy, Analysis, Decision, Implementation is designed to make it relevant to both current business leaders and business leaders of the future.”
Price Management: Strategy, Analysis, Decision, Implementation is published by Springer Nature Group and is available on Amazon.
* Martin Fassnacht is Professor at the Otto Beisheim School of Management.
Simon-Kucher & Partners, strategy & marketing consultants: Founded in 1985, Simon-Kucher & Partners has more than 30 years of experience providing strategy and marketing consulting with a focus on TopLine Power®. Simon-Kucher is regarded as the world’s leading pricing advisor. The firm has over 1,300 employees in 38 offices worldwide.
