NEW YORK--(BUSINESS WIRE)--MediaLink, an Ascential company, announced today that Christopher Vollmer has joined the firm as a managing director. He will report to Michael Kassan, Chairman and CEO of MediaLink, and be based in New York.
Vollmer brings more than two decades of experience advising senior leaders on growth strategy and business transformation across the media, technology and consumer marketing sectors. He joins MediaLink from Strategy&, PwC’s strategy consulting business that was formed in 2014 after PwC acquired Booz & Company. At PwC, Vollmer served as the Global Advisory Leader for Entertainment and Media, specializing in strategy development and capability building for leading entertainment, media, digital, sports and marketing services companies. Prior to PwC’s acquisition of Booz & Company in 2014, Vollmer was a partner with Booz & Company and the leader of its global entertainment and media practice.
“Chris has one of those rare, strategic minds that’s simultaneously focused on driving actionable change and impact,” said Kassan. “When it comes to foresight, he’s ten steps ahead and has demonstrated a remarkable ability to help global clients navigate a rapidly evolving media and marketing ecosystem in real-time. As a senior advisor in every sense of the word, Chris brings our clients incredibly valuable expertise at a time when their focus is squarely on strategic and operational transformation to accelerate growth and profitability. He has a distinguished track record in the industry sectors that matter the most to MediaLink. We are excited to have Chris on our team, and our clients will be too.”
As a senior member of MediaLink’s leadership team, Vollmer will advise clients in media, entertainment, sports, and marketing services on corporate strategy and business transformation, new revenue models and growth acceleration, and business development including partnerships and acquisitions.
Vollmer is a recognized thought leader and commentator on major trends in media, advertising and technology. His insights have been featured in the Financial Times, The New York Times, The Wall Street Journal, Ad Age, Variety, Axios and strategy + business, among others. In 2008, he authored Always On, a Wall Street Journal business bestseller, which chronicled the digital-fueled transformation of media and marketing. Most recently, he led PwC’s Global Entertainment and Media Outlook thought leadership platform, which included his viewpoint on new revenue models, addressable audiences and fan-centric businesses entitled The Revenue Stream Revolution in Entertainment and Media.
“As media companies and brands continue their migration towards a more direct-to-consumer environment, they need answers to a more complex set of questions related to their business and operating models than ever before. To guide them successfully towards what’s next, their advisors have to bring a high impact combination of expertise, connectivity and foresight to the table,” said Vollmer. “MediaLink is a focused community of practitioners and strategists, who personify these qualities and live and breathe best-in-breed, actionable solutions, 24/7. The people, know-how, and network at MediaLink are distinctive. By combining my skills and expertise with MediaLink’s unique capabilities, I look forward to helping our clients win in the market.”
MediaLink is a leading strategic advisory firm operating at the intersection of media, marketing, advertising, entertainment, technology and finance. Unlike any other company in the strategic advisory space, MediaLink provides counsel for navigating the age of digital disruption in the core areas of talent and organization, marketplace development, brand transformations, technology application, agency optimization and investor strategies. Founded in 2003 by Michael E. Kassan, MediaLink employs 165 professionals in New York, Chicago, Los Angeles, San Francisco, London, Frankfurt and Berlin. MediaLink is an Ascential company. www.medialink.com
About Ascential plc:
Ascential (LSE:ASCL.L) is a specialist global information company that helps the world’s most ambitious businesses win in the digital economy. Our information, insights, connections, data and digital tools solve customer problems in three disciplines:
- Product Design via global trend forecasting service WGSN;
- Marketing via global benchmark for creative excellence and effectiveness Cannes Lions and WARC and strategic advisory firm MediaLink; and
- Sales via ecommerce-driven data, insights and advisory service Edge by Ascential, leading Amazon managed services provider Flywheel Digital, the world's premier payments and Fin Tech congress Money20/20, global retail industry summit World Retail Congress and retail news outlet Retail Week.
Ascential also powers political, construction and environmental intelligence brands DeHavilland, Glenigan and Groundsure.