DUBLIN--(BUSINESS WIRE)--The "Success Case Study: The Collective - A successful new challenger in the competitive UK dairy industry" report has been added to ResearchAndMarkets.com's offering.
Success Case Study: The Collective examines the details of and reasons behind the success of The Collective Dairy's success in the UK. It delivers the critical "what?" "why?" and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.
The Collective Dairy is a relatively new entrant into the UK market, and has successfully competed with the established major names in the sector by creating an irreverent, approachable brand and focusing on 'natural' style production processes.
Key Highlights
- The Collective uses the ability of smaller brands to create more believable natural-style indulgence and health claims.
- Smaller brands can still launch a variety of SKU's in a crowded marketplace and gain consumer attention, if all SKU's help to reinforce the same brand characteristics.
- A range of health and wellness trends can be effective in attracting consumers in the dairy category, including natural style, probiotics and added protein.
Reasons to Buy
- Increase chances of success by learning from brands/products that have performed well
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
For more information about this report visit https://www.researchandmarkets.com/research/8f8rkl/2018_success_case?w=4
