LONDON--(BUSINESS WIRE)--The global birch water market is expected to post a CAGR of close to 19% during the period 2018-2022, according to the latest market research report by Technavio.
A key factor driving the growth of the market is the growing usage of birch water in skin care products. Birch water is not only being used as a wellness drink but also finding its way into the beauty industry. In the Scandinavian countries, birch water has gained importance as an anti-aging cosmetic ingredient. It has scientific anti-aging abilities and triggers the growth of dermal cells by 25%. It reduces skin-aging activities in cells and keeps the skin functional and healthy. The application of skincare products infused with birch water can defend the skin from UV rays and pollution, eliminate toxins, reduce skin inflammation, and hydrate and purify the skin. Therefore, with such advantages, the market is expected to register a positive outlook during the forecast period.
This market research report on the global birch water market 2018-2022 also provides an analysis of the most important trends expected to impact the market outlook during the forecast period. Technavio classifies an emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.
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In this report, Technavio highlights the rising demand for organic plant-based water as one of the key emerging trends in the global birch water market:
Global birch water market: Rising demand for organic plant-based water
Plant-based water is a growing segment and is gaining a lot of popularity due to its health benefits. Some of the very highly consumed water-based products are coconut water, watermelon water, cactus water, and birch water. Consumers are willing to pay a premium price for plant-based beverages for additional refreshment, minimal processing, and high nutritional benefits. The growing awareness about the harmful effects of consuming sugar and artificial sweeteners in excess is contributing to the demand for organic plant-based water. Thus, many market players are launching organic plant-based water. For instance, in 2017, PepsiCo's brand Vita Coco introduced its first coconut milk alternative product in the UK. Therefore, the demand for organic plant-based water products is likely to increase during the forecast period, hence, increasing the overall revenue of the global plant-based water market.
“Another important factor boosting the growth of the market is the increasing awareness of health benefits offered by birch water. Birch water contains a compound known as saponin, which has properties for reducing blood cholesterol; and the water also helps in reducing weight by eliminating excess phosphates, uric acid, and ammonia,” says a senior analyst at Technavio.
Global birch water market: Segmentation analysis
This market research report segments the global birch water market by product (unflavored and flavored) and geographical regions (APAC, EMEA, and the Americas).
The EMEA region led the market in 2017 with a market share of over 52%, followed by the Americas and APAC respectively. However, during the forecast period, the APAC region is expected to register the highest incremental growth followed by the Americas.
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Market Landscape
- Market ecosystem
- Market characteristics
- Market segmentation analysis
Market Sizing
- Market definition
- Market size and forecast
Five Forces Analysis
Market Segmentation
Geographical Segmentation
- Regional comparison
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Market Drivers
Market Challenges
Market Trends
Vendor Landscape
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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