DUBLIN--(BUSINESS WIRE)--The "Global Social Media Analytics Market - Segmentation By Component, Mode of Deployment (On-premise, On-demand), End-User (Retail, Media & Entertainment, Banking & Financial Services) and Geography - Growth, Trends, and Forecasts (2018 - 2023)" report has been added to ResearchAndMarkets.com's offering.
As of 2017, The global social media analytics market was valued at USD 3.07 billion in 2017 and is projected to reach a value of USD 16.37 billion by the end of 2023, at a CAGR of 28.2% over the forecast period 2018-2023.
Social media analytics is widely considered to be a major business and marketing tool in the present day business scenario. It is being used by businesses across the globe to gain actionable insights on consumer perceptions for improving their services and products.
Social media analytics combines monitoring, measurement, and analysis tools to uncover user sentiments, and identify key trends in the study market.
The deployment of social media analytics allows users to mine and decipher vast amounts of data from various social media platforms, such as Facebook, Twitter, and Instagram among others, to discover customer sentiment about brands, trends, customers concerns, the efficacy of the organization's marketing campaigns, as well as competitor intelligence.
The increasing number of social media users and increase in spending on analytics is influencing the market growth.
Key Highlights
- Increased Emphasis on Targeted Marketing and Competitive Intelligence
- Retail Sector accounts for a Dominant Social Media Analytics Market Share
- North America occupied a Major Share in Social Media Analytics Market
Topics Covered
1. Introduction
2. Research Methodology
3. Executive Summary
4. Market Dynamics
5. Segmentation By Component
6. Segmentation By Mode of Deployment
7. Segmentation By End-User
8. Segmentation By Geography
9. Vendor Market Share
10. Key Vendor Profiles
11. Future Trends in the Market
Companies Profiled
- IBM Corporation
- SAS Institute Inc.
- Clarabridge Inc.
- Gooddata
- Crimson Hexagon Inc.
- Adobe Systems Incorporated
- Oracle Corporation
- Salesforce.com
- Netbase Solutions Inc.
- Simply Measured
- SAP SE
- Tableau Software Inc.
For more information about this report visit https://www.researchandmarkets.com/research/d7dk97/global_16_37_bn?w=4
