ATLANTA--(BUSINESS WIRE)--Mastermind Marketing (OTC Pink: MMND), a leading involvement marketing agency, is creating predictive analytic dashboards to optimize marketing decisions and drive more conversions for Fortune 500 brands. Mastermind aggregates and integrates disparate client data sources into custom algorithms to produce unique dashboards that provide a tailored, on-demand, 360° view of the client’s business. Information includes:
- Web Analytics: site traffic, visitors, journey paths, and conversion points
- Social Listening: to gauge sentiment, determine influencers, and the topics that resonate with key groups
- Channel Analytics: to determine who is engaging with content, on what platforms, and what are the most meaningful topics
- Seasonality and Weather: analyzing environmental factors impacting purchase & engagement
- Email: opens, topics and opt outs analysis
- PPC: keywords and internet searches to yield timely content and conversions decisions
- Customer database: geographic, psychographic and purchase history
- Digital Display: messaging and performance
- Shopper Journey Research: in-store and digital/mobile
- Ethnographic/Qualitative: what groups interact with the brand and why
- A/B and Multivariate Testing
- Conversion Rate Optimization: data-driven activities that determine the most effective web-to-lead (or purchase) conversions
“Most clients only see performance data to help make optimization decisions. Our customized dashboard approach provides performance information, but also integrates many other insights to impact intent, purchase funnel, store traffic, conversion, and engagement,” said Michael Gelfond, President.
About Mastermind, Inc.
Mastermind provides thinking that drives results for leading marketers. It has over 30 years of experience in dozens of industries helping involve people with brands in ways that inspire them to take action. Mastermind has a total, data-driven approach that drives brand consideration, trial, loyalty, and advocacy. The company has extensive marketing expertise in Content, Digital, Influencer, Social, Promotion, Channel Optimization, and Contingency Communications. This allows Mastermind to create and execute multi-dimensional campaigns that drive results. More information about Mastermind, Inc. is available at its website: www.MastermindMarketing.com.
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