CHICAGO--(BUSINESS WIRE)--M1 Finance, the no-fee, automated investing platform, today announced the appointment of Lou Friedmann, a highly-skilled marketing professional, as Executive Vice President. Mr. Friedmann is based in Chicago and will be working in tandem with Founder and Chief Executive Officer Brian Barnes to propel the rapid growth of the platform.
An accomplished industry professional with more than 25 years of integrated marketing and digital expertise, Mr. Friedmann brings with him a substantial track record of empowering businesses to make impactful connections with their customer base. In his new role, he will oversee all aspects of M1’s corporate marketing and communications strategy, brand development and revenue management.
“Lou is a highly-regarded marketing expert with an exceptional understanding of how startups with cutting-edge products gain momentum and build traction,” said M1 Finance CEO Brian Barnes. “Lou has what it takes to tap into the massive market demand for a better way to manage investments. His ability to grow a customer base and accelerate profitable growth is second-to-none. Over the last six months, we have added hundreds of thousands of users and hundreds of millions of dollars to the M1 platform. We are thrilled to have Lou on board to help us continue and accelerate this growth.”
Mr. Friedmann cited, “I am thrilled to join forces with Brian and the M1 team. Being a part of this company is reminiscent of my time at optionsXpress, where I was hands-on as we grew from zero to IPO and eventually a billion-dollar exit. In the history of brokerages, that has only happened a handful of times; M1 has the product, the team, and the opportunity to repeat that story. That’s exciting to me.”
Mr. Friedmann joins M1 from Bento, where he helped grow the business payments company to a successful Series B funding round as CRO. Previously, at insureon, he helped launch the new business insurance distribution brand as SVP Marketing driving vertical lead generation through integrated marketing campaigns. Mr. Friedmann’s pivotal career experience includes a seven-year tenure as EVP of Barron’s top broker optionsXpress, now Charles Schwab Corporation (NASDAQ: SCHW), where he led marketing execution from zero to 250,000 customers, with a focus on the low-cost of acquisition, through IPO and beyond.
About M1 Finance
M1 Finance, a rapidly-growing, free automated investing platform, enables any investor to build, manage, and automate a custom investment portfolio made up of stocks and ETFs of their choosing at no cost. Since launching in September 2016, M1 has grown to approximately 100,000 users and manages hundreds of millions of dollars in assets. Set up your own portfolio today at www.m1finance.com.
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