This report details the latest in advertising forecasts nationally, by type of race, and for states and localities. It includes more than two dozen charts and tables, plus an appendix that lists forecasts for 50 states by type of race (Senate, House, gubernatorial, local, etc.).
With more than five dozen primaries, runoffs, and special elections already behind us, the advertising bombardment has only just begun.
Two-thirds of the estimated $8.9 billion that will be spent on advertising this year has yet to hit the TV screens, radio speakers, road signs, newspapers, and mailboxes.
Broadcast TV is reaping the biggest bounty of this year's hotly contested elections, but so is digital media, which is getting the second-highest share of dollars.
Key Topics Covered
Executive Summary
Chapter 1: Getting Ready For The Big Guns
- Figure 1.1 2018 U.S. Total Forecast Political Media Spending By Media Choice
- Figure 1.2 2018 U.S. Political Ad Spending By Medium
- Figure 1.3 2018 Projected Broadcast TV Political Ad Spending
- Figure 1.4 2018 Projected Cable Political Ad Spending
- Figure 1.5 2018 Projected Radio Political Ad Spending
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and more...
Chapter 2: Drilling Down: Senate, House, State & Local Spending Forecasts
- Figure 2.1 Top 10 States: Total Spending Per Voter, 2018
- Figure 2.2 Top 10 States: U.S. Senate Election Spending
- Figure 2.3 Total 2018 U.S. Senate Election Spending By Media Choice
- Figure 2.4 Top 10 States: U.S. House Election Spending
- Figure 2.5 Total 2018 U.S. House Election Spending By Media Choice
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and more...
For more information about this report visit https://www.researchandmarkets.com/research/42n2bj/fall_update_2018?w=4
