TORONTO--(BUSINESS WIRE)--Postmedia Network Inc. (“Postmedia”) today announced a strategic investment in PRØHBTD Media, Inc. (“PRØHBTD”), a leading global cannabis brand and media platform. The investment allows Postmedia to exclusively partner with PRØHBTD to offer best-in-class video content and marketing opportunities for companies in Canada.
“Our investment in PRØHBTD reinforces Postmedia’s commitment to being at the forefront of the cannabis content and solutions space in Canada,” said Andrew MacLeod, President and Chief Operating Officer, Postmedia. “Our goal is to help close the gap for clients making sure they are not only reaching the right audience but that their content is premium, relevant and dynamic.”
The PRØHBTD eco-system includes www.prohbtd.com, the premier online lifestyle destination for modern cannabis enthusiasts and a unique set of service capabilities targeted to the cannabis industry. These services include original content, digital storytelling and premium marketing opportunities that are focused on helping cannabis companies reach and educate consumers about their products and services. PRØHBTD has recently opened offices in Toronto and Vancouver, with its head office in Los Angeles, California.
“This exclusive partnership accelerates our ability to help cannabis companies in Canada tell their stories and engage consumers,” said Drake Sutton-Shearer, CEO of PRØHBTD, “Postmedia truly understands the market and together we’ll help the companies that matter to stand out above the noise.”
Postmedia and PRØHBTD will work with cannabis companies to achieve broader and significant brand presence in the highly restricted Canadian market by helping them shape their brand messaging through video storytelling and premium marketing initiatives. Access to PRØHBTD’s video capabilities and original content library bolsters Postmedia’s existing video offerings and is available exclusively in Canada on The GrowthOp, Postmedia’s cannabis editorial brand and on other relevant Postmedia network channels, around which advertisers can position their ads.
For more information about advertising and sponsorship opportunities on Postmedia’s Cannabis verticals, visit www.thegrowthop.com/advertise.
About Postmedia Network Inc.
Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is a Canadian newsmedia company representing more than 140 brands across multiple print, online, and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. For more information, visit www.postmedia.com.
The PRØHBTD mission is to lead cannabis from the black market to the supermarket.
The company has built a first-of-its-kind cannabis ecosystem that includes a brand creation, product development and marketing platform complemented by an original award-winning content studio and lifestyle destination website that sees more than 2 million unique visitors each month. Additionally, PRØHBTD created the first and largest multi-platform video distribution network in the cannabis industry, reaching an available audience of 100+ million people.
PRØHBTD is recognized as the exclusive global cannabis partner of Advertising Week, Entrepreneur Magazine and Postmedia. The company is venture backed with $12 Million in funding and has offices in Los Angeles, New York, Toronto, and Vancouver. Learn more at www.prohbtd.com and www.prohbtdmedia.com.