Always®, With the Support of Target, Continues Efforts to Empower Girls

Always and Target are Continuing to Support Girls on the Run, a National Non-profit Organization Dedicated to Helping Girls to Boldly Pursue Their Dreams

CINCINNATI--()--In continued support of helping girls across the nation, and the women who coach them to become fearless and confident, Always, the world's leader in feminine protection, is once again partnering to donate to Girls on the Run, a non-profit organization that provides a physical activity-based positive youth development program for girls in third through eighth grade.

The Always #LikeAGirl campaign informs that half of girls lose confidence at puberty1. Insight from Girls on the Run explains that, just as they’re entering this stage in their lives, girls’ confidence begins to drop at the age of 92, and by the time they reach the age of 10, their physical activity levels begin to decrease as well3.

In an effort to combat this issue, Always has partnered with Target to support Girls on the Run for a second year. Together, the companies have contributed $1.8 million in support of moving the organization closer to meeting its goal of serving two million girls by 2021.

As in the past, this donation will go toward increasing access for girls to participate in the program. Nearly half of participants require some kind of financial assistance, and this donation will help eliminate financial barriers to allow more girls to enroll in Girls on the Run. New this year, the donation will also go toward investing in the coaches that guide the girls to success, because behind every determined Girls on the Run girl, there’s a devoted coach helping them gain the confidence they need to keep doing the activities they love.

“For decades, Always has been committed to champion girls’ confidence, which is why we are so excited to be continuing our partnership to support Girls on the Run,” said Marty Vanderstelt, Brand Director, North America Always, at Procter & Gamble. “We’re delighted that we’re able to contribute to an organization, such as Girls on the Run, which shares our passion for providing girls with the tools they need to continue moving confidently towards accomplishing their goals.”

Amy Purdy is a Paralympic Snowboard Medalist, author, inspirational speaker and girl empowerment advocate. “Helping girls grow in confidence is so important, and I know what a big impact coaches and mentors can have at this critical age. That’s why I’m honored to support Girls on the Run, in partnership with Always and Target,” said Amy Purdy. “I’m really excited to be helping girls all across the country find role models who can encourage them to fearlessly overcome challenges and, with hard work and determination, never stop fighting for their dreams.”

A study conducted by Girls on the Run found that 97 percent of participants learned critical life skills through their participation in the 10-week curriculum4. Through a unique coach-guided program, girls are encouraged to take on new challenges in a non-competitive environment to help build their confidence and inner strength. The bonds girls and coaches form over the course of the season are an important part of building that sense of security, allowing girls to stretch and grow. The program culminates with a 5K celebration, which provides girls with a sense of accomplishment when they triumphantly cross the finish line. To showcase the impact of the program, Always and Target created a video that demonstrates how Girls on the Run and their dedicated coaches are working to inspire young girls to realize their full potential:

“We are truly grateful for the continued support from Always and Target, two organizations that are making strides to help us expand our reach to girls all across the country,” said Theresa Miller, Chief Engagement Officer at Girls on the Run. “Not only will their support help us advance our mission of inspiring girls to be joyful, healthy and confident, but it will also help us support our incredible volunteer coaches who help make this program a success.”

For more information on Girls on the Run visit,

About Always

Always®, the world's leader in feminine protection, offers a wide range of feminine pads, wipes and liners designed to fit different body types, period flows and preferences. For over 35 years, Always has been empowering millions of girls globally through puberty and confidence education, and the provision of products to girls in need. More recently, the Always #LikeAGirl campaign has furthered these efforts by helping tackle key societal barriers to girls’ confidence. Together, Always believes we can create a world where puberty is a moment that propels girls forward into confident womanhood. Please visit for more information.

In 2016, Always was proud to announce that all feminine care owned production sites have achieved zero manufacturing waste to landfill. Please visit for more information.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands.

About Girls on the Run

Based in Charlotte, N.C., Girls on the Run is a nonprofit organization with local Councils in all 50 states. Founded in 1996 with 13 girls, Girls on the Run has now served more than 1.6 million girls. Over the course of the ten-week program, girls in 3rd-8th grade develop essential skills to help them navigate their worlds and establish a lifetime appreciation for health and fitness. The program culminates with girls positively impacting their communities through a service project and being physically and emotionally prepared to complete a celebratory 5K event. With the largest 5K series by number of events in the world, Girls on the Run hosts more than 330 5Ks per year.

Girls on the Run was recently included as a top research-based program in a Social-Emotional Learning Guide developed by researchers at Harvard University and has been recognized by the National Afterschool Association (NAA) as one of the most influential after-school programs.


1 The Always Puberty & Confidence Study Wave I was conducted using the Research Now Panel that surveyed 1,300 American Females aged 16 to 24 years old. There was a nationally representative sample group of 1,000 females as well as an additional boost of 150 African American and 150 Hispanic American females. The survey was implemented between the dates of May 22, 2014 through May 28, 2014.
2 Self-Esteem: Robins, R.W., Trzesniewski, K.H., Tracy, J.L., Gosling, S.D., Potter, J. (2002). Global Self-Esteem Across the Life Span. Psychology and Aging, 17(3), 423-434
3 Physical Activity: Smith, A. L., & Biddle, S. J. H. (2008). Youth physical activity and sedentary behavior: Challenges and solutions. Champaign, IL: Human Kinetics.
4 Weiss, M.R. (2017). Girls on the Run: Promoting positive youth development through physical activity. Minneapolis, MN: University of Minnesota.


For Always
Olivia Kepke, 1-646-756-7115


For Always
Olivia Kepke, 1-646-756-7115