LONDON--(BUSINESS WIRE)--Technavio analysts forecast the global organic chicken market to grow at a CAGR of nearly 19% during the forecast period, according to their latest market research report.
Interactive packaging is one of the major trends being witnessed in the global organic chicken market 2019-2023. Smart packaging incorporates the use of modern technologies, such as smart barcodes, QR code, near-field communication (NFC), and radio-frequency identification (RFID) devices. At present, the food and beverage segment is the largest segment using smart packaging, which is extensively used in packaging of meat products such as chicken. Foster Farms, a leading poultry company, has launched an active and interactive packaging named DORI. Using QR code, users will be able to access information such as more than 500 fresh chicken recipes and a guide to poultry labeling terms. Therefore, such packaging acts as a powerful medium to deliver information to consumers. This cutting-edge technology is expected to be adopted by an increasing number of vendors during the forecast period.
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According to Technavio analysts, one of the key factors contributing to the growth of the global organic chicken market is the increasing awareness of enhanced health benefits:
Global organic chicken market: Awareness of enhanced health benefits
Traditionally, chicken is perceived as a good nutritional choice due to the high content of protein, phosphorous, and vitamins such as B6. Organic chicken offers additional merits along with the benefits of commercially produced chicken, which include higher quality of meat as organically raised chickens have access to nutritionally rich food. This is because organic certification agencies make it mandatory to maintain the quality of livestock feed for chicken. For instance, the USDA has mandated that 100% of the feed should be organic in nature, which results in meat that is nutritionally rich. Similarly, organically produced chickens have fewer toxins. Conventional chickens tend to contain antibiotics and traces of pesticides. The presence of these compounds in the chicken can lead to various health disorders in consumers. The prohibition of the use of antibiotics and mandate to use organic feed for the livestock to obtain organic certification by certifying agencies such as USDA have helped in improving the nutritional value of organic chicken. Thus, such regulations formulated by regulatory agencies minimize the potential threats to the health of the consumer. Therefore, improved health benefits drive the growth of the global organic chicken market.
According to a senior analyst at Technavio for research on food, “The rise in fitness awareness is another major factor that will drive the growth of the organic chicken market. The number of individuals going to gyms and fitness centers to boost overall health and to cope with the outcomes of the modern lifestyle is increasing at a rapid pace. Health-conscious individuals are focusing on the consumption of a balanced diet along with their routine workout, which has paved the demand for organic chicken.”
Global organic chicken market: Segmentation analysis
The global organic chicken market research report provides market segmentation by type (fresh and frozen and processed), and by region (the Americas, EMEA, and APAC). It provides an in-depth analysis of the prominent factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.
The Americas held the largest share of the market in 2018, accounting for over 46% share, followed by the EMEA and APAC respectively. Primary factors that drive the organic chicken market in the Americas include the extensive presence of organic food brands in the region and high consumer awareness. The market is further expected to be supplemented by the rising demand for organic chicken from the US, as it is one of the key consumers of organic chicken globally.
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