Global Organic Chicken Market 2019-2023 | Awareness of Enhanced Health Benefits to Boost Demand | Technavio

Technavio has published a new market research report on the global organic chicken market from 2019-2023. (Graphic: Business Wire)

LONDON--()--Technavio analysts forecast the global organic chicken market to grow at a CAGR of nearly 19% during the forecast period, according to their latest market research report.

Interactive packaging is one of the major trends being witnessed in the global organic chicken market 2019-2023. Smart packaging incorporates the use of modern technologies, such as smart barcodes, QR code, near-field communication (NFC), and radio-frequency identification (RFID) devices. At present, the food and beverage segment is the largest segment using smart packaging, which is extensively used in packaging of meat products such as chicken. Foster Farms, a leading poultry company, has launched an active and interactive packaging named DORI. Using QR code, users will be able to access information such as more than 500 fresh chicken recipes and a guide to poultry labeling terms. Therefore, such packaging acts as a powerful medium to deliver information to consumers. This cutting-edge technology is expected to be adopted by an increasing number of vendors during the forecast period.

This report is available at a USD 1,000 discount for a limited time only: View market snapshot before purchasing

According to Technavio analysts, one of the key factors contributing to the growth of the global organic chicken market is the increasing awareness of enhanced health benefits:

Global organic chicken market: Awareness of enhanced health benefits

Traditionally, chicken is perceived as a good nutritional choice due to the high content of protein, phosphorous, and vitamins such as B6. Organic chicken offers additional merits along with the benefits of commercially produced chicken, which include higher quality of meat as organically raised chickens have access to nutritionally rich food. This is because organic certification agencies make it mandatory to maintain the quality of livestock feed for chicken. For instance, the USDA has mandated that 100% of the feed should be organic in nature, which results in meat that is nutritionally rich. Similarly, organically produced chickens have fewer toxins. Conventional chickens tend to contain antibiotics and traces of pesticides. The presence of these compounds in the chicken can lead to various health disorders in consumers. The prohibition of the use of antibiotics and mandate to use organic feed for the livestock to obtain organic certification by certifying agencies such as USDA have helped in improving the nutritional value of organic chicken. Thus, such regulations formulated by regulatory agencies minimize the potential threats to the health of the consumer. Therefore, improved health benefits drive the growth of the global organic chicken market.

According to a senior analyst at Technavio for research on food, “The rise in fitness awareness is another major factor that will drive the growth of the organic chicken market. The number of individuals going to gyms and fitness centers to boost overall health and to cope with the outcomes of the modern lifestyle is increasing at a rapid pace. Health-conscious individuals are focusing on the consumption of a balanced diet along with their routine workout, which has paved the demand for organic chicken.”

Global organic chicken market: Segmentation analysis

The global organic chicken market research report provides market segmentation by type (fresh and frozen and processed), and by region (the Americas, EMEA, and APAC). It provides an in-depth analysis of the prominent factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.

The Americas held the largest share of the market in 2018, accounting for over 46% share, followed by the EMEA and APAC respectively. Primary factors that drive the organic chicken market in the Americas include the extensive presence of organic food brands in the region and high consumer awareness. The market is further expected to be supplemented by the rising demand for organic chicken from the US, as it is one of the key consumers of organic chicken globally.

Looking for more information on this market? Request a free sample report

Technavio’s sample reports are free of charge and contain multiple sections of the report such as the market size and forecast, drivers, challenges, trends, and more.

Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

If you are interested in more information, please contact our media team at media@technavio.com.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
www.technavio.com

Release Summary

Technavio forecasts the global organic chicken market to grow at a CAGR of nearly 19% during the period 2019-2023, according to their latest research.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
www.technavio.com