The ecommerce market is evolving dynamically and the companies need to adapt to the latest technological advancements and ecommerce trends to become market leaders. The current year has proven to be a crucial year for ecommerce companies as certain ecommerce trends have played a prominent role in driving a major portion of their revenues. Similarly, the coming years are expected to see a whole new set of ecommerce trends that are going to influence the future of ecommerce and boost revenues for the ecommerce companies.
"Augmented reality is one of the hottest ecommerce trends and is expected to witness mainstream adoption in the coming years as retail companies are increasingly investing in this technology to incorporate it into their stores,” says an expert from Infiniti Research.
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Innovative ecommerce trends in the market:
The era of emails is back
Email marketing campaigns have always been an effective source of advertising. According to recent reports, emails have been driving more revenues for companies than all other social media platforms combined. Email campaigns have been successful in driving traffic to websites and now allow customers to make their purchases directly from their inboxes. To know more about the top ecommerce trends and challenges facing retailers, get in touch with our experts.
Personalizing and humanizing the brand
With advancements in technology, companies are striving hard to make their mark in the future of ecommerce. Personalization is an effective way for companies to improve their customer’s experience. It is possible to track consumer behavior while shopping on online platforms and online retail companies can leverage this data to personalize what is shown to the audience. This is the best way to enhance the shopping experience and increase sales. For more information on the strategies to increase sales and revenues for retail companies, consult with our industry experts.
AI in ecommerce
Artificial intelligence will play a big role in shaping the future of ecommerce. Recent reports are predicting a huge demand for artificial intelligence as it helps online retailers to handle customer queries and grievances quickly. Moreover, it helps in providing personalized services by leveraging the customers’ behavioral data. To access the complete list of ecommerce trends and innovations in the ecommerce industry, view the full article here!
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us