AUSTIN, Texas--(BUSINESS WIRE)--Since September 2018, 130 PORCELANOSA stores and showrooms have started featuring an immersive experiential marketing solution developed by Mood Media, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience.
The project involves the implementation of a sound and scent experience across 130 Porcelanosa stores and showrooms in Spain, the United Kingdom, France, Portugal, Italy, Chile, Mexico, the United States and Canada, starting with its Vila-real store in Spain.
Experiential marketing is the design of creative and innovative experiences into which the consumer is immersed, creating an emotional bond between them and the brand.
Porcelanosa wanted to go one step further in creating an engaging atmosphere in its retail outlets, aiming to convey the essence of the brand through music and scent, elements that enable customers to immerse themselves further in the world of Porcelanosa.
Porcelanosa had a very clear starting requirement: to work with a supplier that had a presence in Spain but with a global reach, who could offer total control over the service provided. Thus, Mood Media was contracted to implement a fully self-manageable music and scent solution.
To reinforce the image of the Porcelanosa brand in its stores, Mood Media designed an elaborate playlist based on to the brand’s values and customers, and a fully customized scent solution diffusing an exclusive fragrance within the store without impairing the aesthetics of the space.
About PORCELANOSA Group
PORCELANOSA Group is one of the world's leading manufacturers of ceramic flooring and wall tiles, kitchens, bathrooms and building solutions. Made up of a team of 5,000 people and with over 45 years´ experience, the brand is present in 150 countries with 1,000 stores worldwide, including New York, London, Miami, Paris and Milan. Its eight firms, Porcelanosa, Venis, Gamadecor, Systempool, L'Antic Colonial, Butech, Noken and Urbatek, are committed to new aesthetical and technological developments using pure and sustainable materials such as Par-Ker Forest, Porcelanosa’s original ceramic parquet. Inspired by natural wood, this ceramic stoneware is suitable for flooring and wall tiles and its composition includes 95% recycled materials from other production processes.
About Mood Media Corporation
Mood Media is the world’s leading in-store media solutions company dedicated to elevating the Customer Experience. They create greater emotional connections between brands and consumers through the right combination of sight, sound, scent, social mobile and systems solutions. They reach more than 150 million consumers each day through more than 500,000 subscriber locations in 100+ countries around the globe. Mood’s clients include businesses of all sizes and market sectors, from the world’s most recognized retailers and hotels to quick-service restaurants, local banks and thousands of small businesses. For more details: www.moodmedia.com.
