LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest customer analytics report on the importance of customer lifetime value in the digital advertising sector. The client is a renowned market player in the digital advertising sector. They had redefined the dynamics of digital advertising for some of the world's leading brands in the UK. The foremost aim of the company was to develop an effective business model to cut short the unavoidable cost factors that form an inevitable part of the digital advertising market. They required valuable insights to develop a precise customer lifetime value model to understand the importance of customer lifetime value and plan customer retention strategies effectively.
The benefits associated with digital advertising channels has started changing the way businesses approach customer retention strategies. Various methodologies are opted by different digital advertising providers to sustain themselves in the market. Few firms believe in developing innovative digital engagement channels by analyzing digital advertising trends; whereas, some are still struggling to counter challenges related to customer retention.
According to the customer analytics experts at Quantzig, “Customer lifetime value is one of the most important metrics to determine the success of business in the long run as it estimates the total amount of money that a customer is likely to spend over his/her lifetime.”
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The customer analytics study helped the client, a digital advertising agency, to boost customer satisfaction, which eventually led to a sharp increase in customer lifetime value. The client gained an overview of their customers to analyze their lifetime value using components like the purchase frequency, the customer lifetime length, and the average order value. With our help, they were able to better plan their retention strategies.
This customer analytics engagement provided benefits that helped the client to:
- Gain detailed insights into the customers and their purchasing patterns.
- Plan a customer lifetime value model that increased customer retention rates by 5%.
- To gain relevant insights and understand the scope of our report on customer analytics, Request proposal.
This customer analytics solution offered predictive insights on:
- Analyzing digital marketing trends.
- Devising a well-aligned business plan to deliver sustained business growth.
- To know more about the benefits of Quantzig’s customer analytics solution, Request more information.
About Quantzig
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal
