MONTREAL--(BUSINESS WIRE)--Triton Digital®, the leading technology provider for the global audio industry, announced today that Quebecor Media Group, a Canadian leader in telecommunications, entertainment, news media and culture, has selected Triton Digital to power its digital audio and podcast strategy.
Through this partnership, Quebecor will use Triton’s audio streaming network to deliver high quality audio content to their online listening audience, and the Tap Ad Server to dynamically insert targeted ads into their online streams. To support their monetization goals, Quebecor will leverage Triton’s programmatic audio marketplace (a2x®) and audio SSP (Yield-Op) to make their online audio inventory available to media buyers through both open and private deals.
In addition, Quebecor will leverage Triton’s integration with the Omny Studio platform to capture, edit, and distribute engaging podcast content to their online listeners, and Triton’s Webcast Metrics® service to measure their audience.
“We are proud to offer Quebecers a new, bold, state-of-the-art media," said Mathieu Turbide, Digital Vice President at Quebecor. We have surrounded ourselves with the best in their field, both internally and with partners such as Triton Digital. With unparalleled expertise in digital audio and a technology hub right here in Montreal, there was no better partner than Triton Digital to take our project to where it should be.”
“Together with Omny Studio, we are proud to be providing Quebecor with an enterprise-level suite of digital audio technology and solutions that simplify the management and monetization of their streaming audio and podcast content,” said John Rosso, President of Market Development at Triton Digital. “We are proud to call Quebecor a partner and look forward to supporting them as they continue to evolve their digital audio strategy.”
About Triton Digital
Triton Digital® is the global
technology and services leader to the digital audio and podcast
industry. Operating in more than 40 countries, Triton Digital provides
innovative technology that enables broadcasters, podcasters, and online
music services to build their audience, maximize their revenue, and
streamline their day-to-day operations. In addition, Triton Digital
powers the global online audio industry with Webcast Metrics®, the
leading online audio measurement service, that makes it easy for
advertisers and brands to determine the best destination and time to
reach their target audiences. Through unparalleled integrity,
excellence, teamwork, and accountability, Triton Digital remains
committed to connecting audio, audience, and advertisers to continuously
fuel the growth of the global online industry. For more information,
visit www.TritonDigital.com.
About Quebecor
Quebecor, a Canadian leader in
telecommunications, entertainment, news media and culture, is one of the
best-performing integrated communications companies in the industry.
Driven by their determination to deliver the best possible customer
experience, all of Quebecor’s subsidiaries and brands are differentiated
by their high-quality, multiplatform, convergent products and services.
Quebecor (TSX: QBR.A, QBR.B) is headquartered in Québec. It holds an
81.53% interest in Quebecor Media, which employs more than 10,000 people
in Canada. A family business founded in 1950, Quebecor is strongly
committed to the community. Every year, it actively supports more than
400 organizations in the vital fields of culture, health, education, the
environment, and entrepreneurship.
